High Tide Achieves Over 2 Million Cabana Club Members Nationwide

High Tide Inc., a leading player in the cannabis retail sector, proudly announces a significant milestone—surpassing 2 million members in its Cabana Club loyalty program across Canada. This achievement marks High Tide as the largest dedicated cannabis loyalty program nationwide, reinforcing its innovative approach to engaging consumers.

In addition to the impressive Cabana Club growth, the Company has seen its ELITE members count reach over 100,000. The ELITE program, which represents a paid tier, offers exclusive discounts and rewards, further incentivizing loyalty among cannabis consumers. Raj Grover, High Tide’s Founder and CEO, described this surge in membership as a strong validation of their unique discount model, which effectively drives traffic, enhances profit margins, and differentiates the brand in a competitive marketplace.

As High Tide continues its expansion, with plans to open over 300 Canna Cabana locations across Canada, the growth of both the Cabana Club and ELITE programs will be pivotal in supporting this national footprint. The robust membership not only provides a loyal customer base but also establishes a loyal community, enhancing the in-store retail experience for cannabis consumers.

In conjunction with this announcement, High Tide has filed a preliminary base shelf prospectus intended to facilitate ongoing capital raising strategies. The prospectus will maintain flexibility for the Company to capitalize on favorable market conditions over a period of 25 months. It allows High Tide to issue a combination of common shares, securities, and other financing options, granting the company potential agility in responding to market opportunities.

High Tide's ambition of leveraging its substantial membership base is central to its growth strategy, as evidenced by their innovative retail practices and commitment to customer satisfaction. The Cabana Club has been instrumental in revolutionizing the cannabis retail landscape, ensuring that customers enjoy a seamless and rewarding shopping experience.

Moreover, High Tide operates numerous e-commerce platforms and hosts an extensive array of accessory brands that contribute to its diverse revenue streams. Some of its most notable brands include Canna Cabana™, Queen of Bud™, and Daily High Club™, affirming its commitment to not just retail, but also to fostering a holistic cannabis culture.

Having been recognized as one of Canada’s Top Growing Companies for four consecutive years and securing its spot among the Financial Times’ list of America’s Fastest Growing Companies, High Tide demonstrates resilience and a forward-thinking mindset in the rapidly evolving cannabis industry.

High Tide is strategically positioned for continued growth, and with the foundation of a loyal customer base and comprehensive product offerings, the Company is set to break new ground in the cannabis retail market. Future investors and stakeholders can look forward to ongoing developments as High Tide works diligently to harness the full potential of the cannabis market and sustain its competitive edge.

For more details on this landmark achievement and its implications for future operations, visit the official High Tide website or consult their profiles on SEDAR+ and EDGAR.

High Tide continues to pioneer in service and innovation while aligning with community values, ensuring that cannabis consumers are treated with the utmost respect and satisfaction in the marketplace.

Topics Consumer Products & Retail)

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