#Japan #Osaka #Fujita Kinzoku #GARTEN #Ambiente

Fujita Kinzoku Surpasses 77,777 Units in Frypan Sales

Fujita Kinzoku, a notable player in the kitchenware industry, has achieved remarkable success with its GARTEN cast iron frypan. Since its launch in 2018, the product has reached a total sales figure of 77,777 units, showcasing not only the quality of the frypan but also the company's innovative approach to the cookware market.

A Shift in Strategy Post-2018

Before launching GARTEN, Fujita Kinzoku faced a challenging landscape marked by aggressive price competition and a frequent influx of copycat products. The years leading up to 2018 were tough for the company, with profit margins thinning and innovation met with immediate imitation. In a bid to distinguish their products and foster greater consumer acceptance of cast iron cookware, the company made a strategic decision. They participated in Ambiente, Germany’s largest international trade fair for kitchen and home goods. This exposition allowed them to connect with a century-old handle manufacturer, which led to a collaboration that would enhance the frypan's design and functionality.

The initial visit of the German handle manufacturer to Fujita Kinzoku's factory in 2018 was a pivotal moment. The partnership allowed for the birth of a uniquely designed handle that complemented the core product perfectly. As a result, the company was able to exhibit at Ambiente further from 2020 and has expanded its presence in international markets like France's Maison&Objet as part of ongoing efforts to enhance global reach.

Unique Features of GARTEN Frypans

A notable feature that sets the GARTEN frypan apart is Fujita Kinzoku’s proprietary hard tempering process. This technique involves heating the cast iron at extremely high temperatures until it reaches 700°C. After cooling, the pan is seasoned with food-grade olive oil, which eliminates the need for additional preparation by the customers. The result is a non-stick surface that minimizes issues like burning and rusting, allowing customers to start cooking immediately upon delivery.

The ergonomic handle, made from a hybrid of stainless steel and resin, is designed to retain minimal heat and provide comfort during use. Its lower height also enhances stability when lifting, catering to the practical needs of users.

A Versatile Range to Meet Consumer Needs

Fujita Kinzoku offers a broad variety of products in the GARTEN series, including frypans of various sizes (20cm to 28cm) and deep pans along with an array of specialized cooking utensils, such as Japanese omelette pans. Each product is devised with attention to consumer feedback and market trends, ensuring that the range evolves to meet the needs of a diverse clientele.

The company maintains a comprehensive production process, handling everything from design to manufacturing in-house. Such an integrated approach not only streamlines operations but also enhances the quality assurance of the final products.

Looking Ahead

As Fujita Kinzoku eyes future engagements at Ambiente 2025 and further product diversification, it aims to cater to various international food cultures and preferences. The company plans to expand its offerings through collaboration with local distributors worldwide, allowing it to introduce specialized cast iron cookware that reflects regional culinary practices.

Fujita Kinzoku is determined to continue innovating in the world of kitchenware while ensuring that its original products remain accessible and loved by both home cooks and professional chefs alike. By combining tradition with modern techniques, the company looks forward to a promising journey ahead in the kitchenware market.