#Japan #Tokyo #Sharing Economy #Laxus #Brandear

Collaboration between Laxus and Brandear

On October 21, 2025, Laxus Technologies and Aucnet Inc. will initiate their mutual customer referral program, transforming the way luxury bags are accessed and exchanged. This partnership merges two sustainable business models: sharing and reuse, creating a new ecosystem where users can freely enjoy branded products.

New Ecosystem for Luxury Goods

Laxus has built a reputation as a leading brand bag sharing service based in Hiroshima, while Brandear operates under Aucnet's umbrella, specializing in fashion reuse in Tokyo. This collaboration offers an innovative solution that allows customers to effortlessly transition between renting and selling high-end items. By using the services of both companies, consumers gain greater flexibility, enhancing their fashion capabilities beyond mere ownership.

System Features

1. User Experience Enhancement

Starting from the launch date, both services will integrate their platforms:

• - Website and App Integration: Users will have direct links on both Laxus and Brandear's websites and applications. This eases the navigation for consumers to explore both renting and selling options.
• - Selling Options: Laxus users can now sell their unused luxury bags on Brandear easily, ensuring that products remain in circulation.
• - Accessing Rentals: Conversely, Brandear users will be introduced to Laxus's sharing model, allowing them to enjoy branded bags without the commitment of purchase.

2. Increased Value

The collaboration brings several benefits to consumers:

• - Flexible Choices: Users now have access to a variety of services that cater to their needs, empowering them with the ability to 'borrow,' 'sell,' and 'transition' their luxury items seamlessly.
• - Market Activation: This initiative strengthens the overarching cycle of reuse and sharing, benefiting consumers while contributing to the growth and sustainability of the broader luxury goods market.

3. Exclusive Campaign for Brandear Members

To celebrate the partnership launch, Brandear is hosting a special campaign for its members. New users who try out Laxus can receive a discount worth ¥3,000 for shopping at Brandear!

Here's how to benefit from the campaign:

• - Eligibility: The promotion is available exclusively for first-time users of Laxus.
• - Active Period: The campaign runs from October 21, 2025, to December 15, 2025.
• - Gift: You'll receive a ¥3,000 coupon for Brandear shopping!
• - Promo Code: Use the code `bran89` in the Laxus app for redemption.

By encouraging a lifestyle where luxury items can be rented, sold, and traded, this partnership enhances user experience through novelty, convenience, and sustainability.

For more information, visit:

• - Laxus: Laxus Website
• - Brandear: Brandear Website

Future Directions

Following the collaboration, Laxus and Brandear are committed to exploring further initiatives, including:

• - Offering new purchasing experiences through 'Try Before You Buy' concepts.
• - Expanding sharing platforms through OEM development.
• - Strengthening user engagement across services.

With this partnership, the aim is to allow consumers to experience a world where luxury goods are more accessible and enjoyed sustainably. This venture promises to redefine how luxury is perceived and helps foster a more eco-conscious consumer base.

Company Profiles

• - Aucnet Inc.: Located in Tokyo, Aucnet is a market design company focusing on promoting circulation through online auctions and distribution services.
• - Sakrakus: Another Tokyo-based company that operates in fashion reuse is 100% owned by Aucnet.
• - Laxus Technologies: Based in Hiroshima, operating the sharing service Laxus, known for its innovative approaches to luxury fashion.

Their alignment symbolizes a pivotal shift in luxury consumption towards a more responsible and community-oriented platform.