Explore the Tranquil Charm of minitmute's 25SV Collection Launching July 4th

Introducing the 25SV Collection by minitmute

Get ready for a delightful escape with minitmute's latest 25SV collection, set to launch on July 4th. Each season, this beloved Korean brand is celebrated for its simple yet retro-inspired designs, high-quality materials, and distinctive color palettes. This time, the theme is "Serene Garden," embodying a tranquil mood that lets fashionistas momentarily step away from the hustle and bustle of city life to find a peaceful sanctuary.

Imagine sitting in a serene garden, surrounded by nature's beauty. The 25SV collection perfectly captures that feeling with its simple shapes and natural textures, encouraging you to immerse yourself in peaceful moments, whether it's enjoying a good book or simply relaxing while envisioning your unique garden.

What’s New in the 25SV Collection

This season's offering includes exciting new colors for the popular clo series, as well as a fresh design of the chic chato bag. The standout colors of this collection are "washing khaki" and "washing pink," both of which boast a vintage feel and soft texture achieved through meticulous washing processes.

All-time favorites from the clo series, such as the clo circle, clo waist, and clo waist L will be reimagined in these new shades. To further enhance the range, the limited edition m ball cap, also available in matching colors, will accompany the release.

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Clo Series Products Icon

- Clo Circle

Color Options: Washing Khaki, Washing Pink
Price: ¥13,640 (tax included)

- Clo Waist

Color Options: Washing Khaki, Washing Pink
Price: ¥20,790 (tax included)

- Clo Waist L

Color Options: Washing Khaki, Washing Pink
Price: ¥26,510 (tax included)

- M Ball Cap

Color Options: Washing Khaki, Washing Pink
Price: ¥7,370 (tax included)

The New Chato Bag

Alongside the clo series updates, minitmute will introduce the new chato bag, which features a sleek, flat shape that naturally showcases its contents. Crafted with precision, the woven pattern further elevates this stylish piece. Versatile in design, it can be worn as either a tote or a shoulder bag, making it a practical addition to any wardrobe.

Price for Chato Bag: ¥28,380 (Woven Camel, Woven White)

The 25SV collection will be available starting July 4th at the minitmute Tokyo store and on the official online store.