Method Communications Partners with Salesforce to Enhance Digital Labor AI Narrative

Method Communications and Salesforce: A New Era in Digital Labor Narratives

On March 27, 2025, Method Communications proudly announced its selection as the U.S. public relations agency of record for Salesforce. This collaborative effort aims to shape and elevate the discussion around digital labor and AI agents, a significant part of Salesforce's strategy moving forward.

David Parkinson, CEO of Method Communications, expressed his enthusiasm for this partnership, stating, "Salesforce is redefining customer success with the most complete enterprise AI solution on the market. We're excited to partner with them to translate this complex innovation into clear, compelling stories that demonstrate the transformative potential of digital labor for businesses."

Method’s role will encompass the coordination of corporate and product communications, focusing on creating narratives that resonate with audiences by simplifying the intricacies of Salesforce’s technologies and innovations. The company views this engagement as an opportunity to leverage its expertise in public relations to enhance Salesforce's reputation in the increasingly competitive domain of AI-driven solutions.

A Competitive Appointment Process

The selection of Method Communications for this prestigious role followed a comprehensive competitive Request for Proposal (RFP) process. In this process, Method showcased its deep understanding of Salesforce's business aspirations and its array of products, thereby establishing its capability to represent Salesforce effectively in the media landscape. Following the competitive selection, Method will lead Salesforce's U.S. communications strategy, particularly in the area of digital labor. While Salesforce continues to engage other agencies for specialized projects, Method's role will be pivotal in coordinating overarching communications.

Assembling the Right Team

To ensure the success of this endeavor, Method has gathered a dynamic executive team led by Katy Kenealy, Executive Vice President. This dedicated group consists of subject-matter specialists who will provide strategic oversight across key areas including corporate communications, product narratives, and media relations. By employing such a comprehensive approach, Method aims to not only strengthen Salesforce's narrative but also drive meaningful connections with various stakeholders.

About Method Communications

Method Communications stands as a global PR and marketing partner that champions brands that challenge conventions. The agency is known for its entrepreneurial spirit, similar to that of the innovative companies it represents. Method excels at crafting vibrant narratives that captivate attention and ultimately lead to impactful business outcomes.

As Method and Salesforce embark on this exciting journey, the public relations landscape anticipates a series of compelling stories that will articulate the key transformations leveraging digital labor and AI technologies. Together, they are set to redefine how organizations connect with, and provide value to, their customers in the digital age.