NEXUS Luxury Collection Expands Global Influence with Acquisition of Purple Dragon Members Club

NEXUS Luxury Collection Welcomes Purple Dragon to Its Family

In a groundbreaking move that is set to redefine the landscape of family-oriented memberships, the NEXUS Luxury Collection has recently acquired a majority stake in the renowned Purple Dragon, a pioneer in creating exceptional members' clubs for families. This collaboration marks a significant step towards expanding their global reach, as both entities are dedicated to fostering quality experiences across generations.

The Vision Behind the Partnership

Purple Dragon has gained multiple accolades for its innovative approach to family leisure, establishing itself as the go-to destination for families seeking a welcoming and enriching environment. Founders including sports legends like Tiger Woods and Ernie Els, along with pop culture icons such as Justin Timberlake, have built a brand that resonates deeply with community values, wellness, and shared experiences.

As they join the NEXUS Luxury Collection—a name synonymous with luxury and elite lifestyle—both Purple Dragon and NEXUS aim to create a new standard for private membership clubs.

What It Means for Members

This partnership signifies transformative benefits for existing and prospective Purple Dragon members. The original membership at Purple Dragon Chelsea is evolving into a comprehensive global passport, unlocking exclusive access to various NEXUS locations worldwide. Members can look forward to special privileges, priority booking for signature events, and reciprocal benefits across the NEXUS network—from London to New York and the sunny Bahamas.

Upcoming Locations

Scheduled to debut in the fall season is The Outpost at NEXUS Club London, which aims to be a first-of-its-kind family space designed for children aged 8-17. Featuring a dedicated lounge, a state-of-the-art music studio, a Golf Academy, an E-Gaming league, and an array of year-round social activities, The Outpost is an inspiring venue for young people to flourish socially and creatively while ensuring parents can unwind with peace of mind.

Following London, the expansion will continue with the Purple Dragon Studio Club Tribeca in New York, and the first-ever Purple Dragon Super Club at Albany, Bahamas, which is to include a five-acre playground equipped with immersive experiences covering art, cooking, and technological innovations. Notably, the Club will also feature everything from Battle of the Bands to Discovery Camps, set to launch in Easter 2026. The ensuing summer will see a new Purple Dragon Riviera Club open in Saint-Tropez, promising a similar immersive experience.

A Commitment to Community and Well-being

Both organizations share a foundational commitment to uphold exceptional quality, nurturing environments, and experiences that resonate with all ages. The mission is clear: to craft spaces that inspire creativity while fostering relationships among families; a legacy that Purple Dragon has embraced since its inception more than two decades ago.

“Purple Dragon has always been about providing families the freedom and space to connect with one another joyfully,” remarked Sharai Meyers, CEO of Purple Dragon. “Our partnership with NEXUS Luxury Collection is a magical shift that allows us to bring those very ideals to families worldwide while continuing to elevate the offerings here in our original Chelsea location.”

In echoing this sentiment, NEXUS CEO Christopher Anand highlighted the alignment between the two entities, stating that Purple Dragon's innovative take on family engagement is an outstanding match for NEXUS’ vision.

Conclusion

The integration of Purple Dragon into the NEXUS Luxury Collection family heralds new opportunities, allowing for a vibrant exchange of experiences that emphasize music, sport, creativity, and community wellness. This initiative places an international mark on family memberships, paving the way for new exciting adventures to share and explore together—all under the umbrella of one of the world's premier luxury collections. As we wait for these transformative locations to open their doors, it is clear that the future of family memberships is more captivating than ever.