Khloé Kardashian Launches Her First Signature Fragrance with Luxe Brands
In a significant milestone for celebrity fragrances, Khloé Kardashian has launched her first-ever signature scent, titled "XO Khloé". This exciting venture in partnership with Luxe Brands marks a new chapter in Khloé's illustrious career as a global icon and entrepreneur. The fragrance made its initial appearance at the luxurious Harrods department store in the United Kingdom, with an American release set for December 1 at Ulta Beauty.
XO Khloé encapsulates the essence of Khloé herself, celebrating her vibrant spirit and warmth that she emanates to all those around her. This product stands as her most personal creation to date, showcased through an opulent design and aroma that highlight her growth as a businesswoman, sister, and mother. The unique fragrance experience transcends traditional perfumery conventions and delivers an exquisite sensation that combines luxury, sensory storytelling, and high-end craftsmanship.
"Creating this fragrance has been a remarkable journey for me," Khloé Kardashian stated. "I approach every project with a personal touch, and I wanted every detail of XO Khloé to reflect intention and purpose. From the bottle design to the campaign—I was fully involved from start to finish. I take great pride in this fragrance; we invested a considerable amount of time to ensure it was perfect, and I am very satisfied with the end result. I can't wait to share this with everyone!"
XO Khloé is a collaborative masterpiece created by the award-winning perfumers Alberto Morillas and Clément Gavarry from Firmenich. This luxurious new fragrance merges high-end craftsmanship with trendy scents. The alluring and sensual perfume has a floral profile, showcasing a delicate bouquet of crystallized pink petals, hints of praline, sexy musk, and soft woods.
Noreen Dodge, Chief Marketing Officer and Head of Strategy at Luxe Brands, remarked, "Khloé is one of the most influential people globally. We understand she has the power to reshape this entire fragrance category. Our goal while bringing Khloé's brilliant vision to life was to present a beautiful scent and an immersive brand campaign that resonates with both Khloé's audience and consumers worldwide. We have secured extraordinary retail partners—our premier global partnership with Harrods will introduce the brand in a remarkable way. Our established U.S. retail partner, Ulta Beauty, will provide customers with an unparalleled experience. We're excited to break ground in the premium and classic brand space."
Tony Bajaj, CEO of Luxe Brands, explained, "At Luxe Brands, we develop brands with sustainability in mind. From the outset, we aimed to create high-quality fragrances that inspire consumers globally, maintaining the best craftsmanship and innovative standards. It is an honor to collaborate with Khloé on a brand proposition that exceeds these expectations. Her strategic and progressive approach is evident in all aspects of the product's launch. The demand has been unprecedented—we can't wait to see how this evolves in spring 2025 and onwards."
The fragrance will have an exclusive launch at Harrods in the UK, with Ulta Beauty in North America introducing it on December 1. A global expansion is anticipated in key regions across Europe, Australia, and Mexico starting spring 2025.
About Khloé Kardashian: Khloé is not just a celebrity; she’s a powerhouse entrepreneur and executive producer, known for her profound presence online, boasting over 300 million followers on Instagram. Her authentic engagement with the audience has positioned her as one of the most followed and impactful personalities in the world. Khloé co-founded Good American, a brand that challenged industry standards for body diversity and inclusivity, offering denim in a wide range of sizes. Her commitment to empowering women and celebrating diverse beauty is reflected in the brand's campaigns that feature women of various shapes, sizes, skin tones, and backgrounds, achieving remarkable success at inception by exceeding one million dollars in sales on launch day.
Luxe Brands, Inc. is a globally renowned company focused on developing world-class cosmetic brands that inspire consumers worldwide. With branches in New York and Florida, Luxe Brands has received numerous accolades for its innovative approach to design, marketing, and brand-building with a digital ethos. Their portfolio features names like Ariana Grande, Khloé Kardashian, Nicki Minaj, and Eau de Juice by Cosmopolitan.
XO Khloé encapsulates the essence of Khloé herself, celebrating her vibrant spirit and warmth that she emanates to all those around her. This product stands as her most personal creation to date, showcased through an opulent design and aroma that highlight her growth as a businesswoman, sister, and mother. The unique fragrance experience transcends traditional perfumery conventions and delivers an exquisite sensation that combines luxury, sensory storytelling, and high-end craftsmanship.
"Creating this fragrance has been a remarkable journey for me," Khloé Kardashian stated. "I approach every project with a personal touch, and I wanted every detail of XO Khloé to reflect intention and purpose. From the bottle design to the campaign—I was fully involved from start to finish. I take great pride in this fragrance; we invested a considerable amount of time to ensure it was perfect, and I am very satisfied with the end result. I can't wait to share this with everyone!"
XO Khloé is a collaborative masterpiece created by the award-winning perfumers Alberto Morillas and Clément Gavarry from Firmenich. This luxurious new fragrance merges high-end craftsmanship with trendy scents. The alluring and sensual perfume has a floral profile, showcasing a delicate bouquet of crystallized pink petals, hints of praline, sexy musk, and soft woods.
Noreen Dodge, Chief Marketing Officer and Head of Strategy at Luxe Brands, remarked, "Khloé is one of the most influential people globally. We understand she has the power to reshape this entire fragrance category. Our goal while bringing Khloé's brilliant vision to life was to present a beautiful scent and an immersive brand campaign that resonates with both Khloé's audience and consumers worldwide. We have secured extraordinary retail partners—our premier global partnership with Harrods will introduce the brand in a remarkable way. Our established U.S. retail partner, Ulta Beauty, will provide customers with an unparalleled experience. We're excited to break ground in the premium and classic brand space."
Tony Bajaj, CEO of Luxe Brands, explained, "At Luxe Brands, we develop brands with sustainability in mind. From the outset, we aimed to create high-quality fragrances that inspire consumers globally, maintaining the best craftsmanship and innovative standards. It is an honor to collaborate with Khloé on a brand proposition that exceeds these expectations. Her strategic and progressive approach is evident in all aspects of the product's launch. The demand has been unprecedented—we can't wait to see how this evolves in spring 2025 and onwards."
The fragrance will have an exclusive launch at Harrods in the UK, with Ulta Beauty in North America introducing it on December 1. A global expansion is anticipated in key regions across Europe, Australia, and Mexico starting spring 2025.
About Khloé Kardashian: Khloé is not just a celebrity; she’s a powerhouse entrepreneur and executive producer, known for her profound presence online, boasting over 300 million followers on Instagram. Her authentic engagement with the audience has positioned her as one of the most followed and impactful personalities in the world. Khloé co-founded Good American, a brand that challenged industry standards for body diversity and inclusivity, offering denim in a wide range of sizes. Her commitment to empowering women and celebrating diverse beauty is reflected in the brand's campaigns that feature women of various shapes, sizes, skin tones, and backgrounds, achieving remarkable success at inception by exceeding one million dollars in sales on launch day.
Luxe Brands, Inc. is a globally renowned company focused on developing world-class cosmetic brands that inspire consumers worldwide. With branches in New York and Florida, Luxe Brands has received numerous accolades for its innovative approach to design, marketing, and brand-building with a digital ethos. Their portfolio features names like Ariana Grande, Khloé Kardashian, Nicki Minaj, and Eau de Juice by Cosmopolitan.
Topics Consumer Products & Retail）
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