Matsuya Foods Celebrates TikTok Shop Launch with Black Friday Sales Events

Matsuya Foods Celebrates Success on TikTok Shop

Matsuya Foods, headquartered in Musashino City, Tokyo, is thrilled to announce a successful launch of its official TikTok Shop, marking a significant milestone just one month after opening. The company achieved an impressive monthly revenue of 38 million yen in October, a testament to the effective strategies and products they have implemented in this unique e-commerce space. With over 7,500 sets sold, the popularity of Matsuya's offerings has soared, attracting a large base of satisfied customers.

As part of the ongoing expansion into the TikTok marketplace, Matsuya will launch its Black Friday Sale from November 25 to November 28, 2025, featuring an array of special promotions including time-limited sales and exclusive coupons only accessible through the TikTok Shop.

Special Black Friday Events

During the Black Friday event, Matsuya plans to roll out exciting campaigns that will captivate both new and existing customers. One key highlight is a live-streaming event featuring limited-time coupons that will encourage real-time participation from followers. Customers are encouraged to follow the official Matsuya online shop on TikTok to get the latest updates.

Delicious Offerings Available

Matsuya Foods' product lineup includes the acclaimed “Gyudon” (beef bowl) topping that has now surpassed one hundred million servings sold, showcasing the brand's longstanding reputation for quality and taste. Additionally, their frozen food options allow customers to enjoy restaurant-quality meals at home, with most products boasting a one-year shelf life from the manufacturing date. Simply heat these meals in the microwave and enjoy.

The menu variety extends beyond Gyudon, featuring options like “Uma Toma Hamburger” and “Shukumeruli,” catering to diverse tastes and preferences. Customers can choose from 10 to 30 meal sets, making it convenient for any household. This year's Black Friday promises steep discounts, making the products even more attractive; however, supplies are limited, so early purchases are highly recommended.

All products will be shipped nationwide free of charge, making them an ideal choice for meal prepping or quick lunch and dinner solutions, especially as colder weather approaches. Matsuya Foods aims to warm the hearts and bellies of customers across Japan with comfort food that can be enjoyed in the warmth of home.

Event Details

- Sale Dates: November 25 to November 28, 2025
- Location: TikTok Shop - Matsuya Online Shop
- URL: Matsuya TikTok Shop

About Mall Hack Ltd.

In collaboration with Gastroduce Japan, Matsuya Foods also proudly introduces Mall Hack Ltd., a company specializing in support for TikTok Shop in the food e-commerce sector. Mall Hack has two core missions:
1. Supporting TikTok Shop Sellers: From product planning and sales tactics to ad management and live-stream events, they provide comprehensive assistance for successful sales on TikTok.
2. Creator Development Project - Food Force Studio: This initiative offers food-focused creators a wealth of knowledge on monetizing via affiliate programs, and effective video and live-stream strategies.

Both food e-commerce businesses and aspiring creators interested in the food industry are welcomed to reach out for support: