Philip Morris International's Campaign Celebrates Community Service in California

Philip Morris International's 'Thanks for Giving' Campaign

Philip Morris International's U.S. branch, known as PMI U.S., recently unveiled their inspirational campaign, "Thanks for Giving," designed to motivate Californians to honor and support the charitable organizations and individuals dedicated to improving their communities. Launched on November 25, 2025, the campaign coincides with the Thanksgiving holiday and the global day of generosity, #GivingTuesday. It emphasizes the crucial role that kindness and philanthropy play in effecting meaningful change throughout the year.

Marian Salzman, Senior Vice President of PMI U.S. and a key figure behind the inception of GivingTuesday in 2012, stated, "#GivingTuesday started as a single day of goodwill, but the true impact comes when generosity—and accountability with those investments—becomes part of our everyday behavior." She reiterated that PMI's commitment to philanthropic efforts transcends seasonal giving, highlighting that over the last two years, the company has exceeded $35 million in contributions to various community initiatives.

In 2025 alone, PMI U.S. allocated nearly $1.5 million to 49 different organizations throughout California. These contributions aim to support the company's core giving pillars, spanning economic empowerment initiatives, veteran and military support, and disaster relief efforts. This financial backing allows these organizations to further their missions of enacting positive change in their respective communities.

A notable example of PMI U.S.'s generosity can be seen in the $1 million donation made to the County of Los Angeles Fire Department (LACoFD), which enabled them to acquire a new Type 3 wildland engine. This engine was crucial in supporting the West Altadena community, which was heavily affected by the Eaton Fire in January 2025. Fire Chief Anthony C. Marrone expressed gratitude for the donation, indicating that it allowed the department to provide immediate assistance and resources to firefighters and residents whose lives were disrupted by the disaster.

Furthermore, PMI U.S. also made an impactful donation of $20,000 to For The Troops, which helps to send essential care packages to service members stationed away from home. Paula Cornell, the organization's President and Founder, remarked how such support not only provides vital comforts but fosters a sense of community and connection for the troops.

The "Thanks for Giving" campaign also shines a spotlight on the WeCare program, which allows PMI U.S. employees to nominate nonprofits for company-funded donations. In 2025, this initiative directed over $1.86 million to more than 400 local organizations across 44 states and the District of Columbia. Employees in California played a vital role in directing over $72,000 in funding to various charities, extending PMI U.S.'s reach and impact at the grassroots level.

John Magbual, Marketing Supervisor at Pets In Need, shared how PMI U.S.'s support has significantly bolstered their work in maintaining the vital human-animal bond within the community. Their WeCare Grants have enabled the organization to enhance access to essential veterinary services, ensuring that pets remain healthy and with the families who care for them.

The "Thanks for Giving" campaign represents more than a seasonal effort; it exemplifies PMI U.S.'s commitment to practical philanthropy, focused on listening, investing for impact, and uniting individuals and companies to support those dedicated to making meaningful improvements in society. PMI U.S. continues to innovate in its philanthropic approach, underpinning their dedication to a smoke-free future while enhancing local community resilience and welfare.

For those interested in learning more about PMI U.S. and their wide-ranging contributions to community service, details can be found on their official website, www.uspmi.com.