#United States #New York #AI Innovation #Getwizer #Alexandra Frankel

Alex Frankel Takes the Helm at Getwizer

In an exciting development for the market research industry, Getwizer, a leading global agile consumer insights platform, has appointed Alexandra Frankel as its new Chief Executive Officer. This announcement marks a pivotal moment in Frankel's career, as she brings a wealth of expertise and a visionary approach to a company well-positioned for growth in the age of artificial intelligence.

A Proven Track Record of Success

Frankel’s background is impressive, having previously achieved remarkable success with two market research startups, both of which were subsequently acquired by industry giants Nielsen and Ipsos. Additionally, she has been recognized with prestigious awards for her innovative contributions to market research, including the ARF's Great Minds Award and the MRIA's Innovation and Advancement of Market Research Award. These accolades underscore her credibility and capability as a leader in transforming market research.

Having been with Getwizer for nearly five years prior to her new appointment, Frankel has already made significant strides within the organization. Serving as the head of insights and strategy, she not only fine-tuned the company’s strategic direction but also enhanced its consultative capabilities. Her efforts have empowered clients to leverage data effectively, enabling them to propel their business forward.

Vision for the Future of Research Tech

In her new role, Frankel expresses excitement about the opportunities ahead, stating, "I am incredibly honored to be named CEO. I get to work with some of the most brilliant and empathetic souls in the industry, and together, we're creating the future of research tech." Her vision for 2025 and beyond is ambitious: to develop a system that combines automation with a personalized touch, utilizing the latest advancements in generative and agentic AI. This dual approach aims to streamline processes while ensuring adaptability to client needs, making research not only efficient but also more relevant and insightful.

Under Frankel's leadership, Getwizer is expected to further invest in its AI-driven capabilities, creating robust solutions that meld qualitative and quantitative insights. This strategic focus will allow the platform to stay ahead of market trends and provide clients with timely and actionable intelligence.

Acknowledging the Changing Landscape

As the market research landscape continues to evolve, driven by technological advancements and changing consumer demands, the appointment of an innovative leader like Frankel signals Getwizer’s commitment to not just keep pace, but lead in this transformative environment. Known for her creative problem-solving skills, Frankel consistently brings resourceful approaches to the table, which will undoubtedly prove invaluable as she leads the company into this new chapter.

With her extensive experience and fresh outlook, Frankel is poised to be a key force in redefining the market research industry. The combination of her background, innovative thinking, and commitment to leveraging AI promises to usher Getwizer into an unprecedented era of growth and relevance.

As we anticipate the changes that Frankel will bring, it is clear that Getwizer is gearing up for a future where data-driven insights are more dynamic, nuanced, and impactful than ever before. This leadership transition not only enhances Getwizer’s position in the industry but also adds excitement for clients eager to see how AI innovation can transform their understanding of consumer behavior.