Lenzing’s VEOCEL™ Innovations at IDEA25 and CIDPEX: A Sustainable Future for Single-Use Products

This year, Lenzing’s flagship brand, VEOCEL™, made a significant impact at two of the industry's most important events: CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida. With a strong focus on sustainability, VEOCEL™ showcased its innovative specialty fibers designed for single-use hygiene and personal care products. They emphasize their commitment to environmental responsibility with the slogan, "Care begins within."

Pioneering Sustainable Fibers

At both CIDPEX and IDEA25, Lenzing took the opportunity to highlight its VEOCEL™ Lyocell fibers, which are sourced from sustainable wood pulp. This renewable material not only helps manufacturers move away from fossil fuel-based synthetics but also meets the growing demand for eco-friendly products. The closed-loop production process used for VEOCEL™ Lyocell minimizes environmental impact, ensuring low emissions to air and water, making it an attractive choice for product developers focused on sustainability.

Rohit Aggarwal, CEO of Lenzing Group, communicated the brand's philosophy: "We believe true care begins within, from the ingredients we use to the impact we have on the planet." This highlights Lenzing's commitment to promoting sustainable practices in the fabric industry through partnerships and the development of high-performing, environmentally responsible products.

Ingredients Matter: Transparency and Responsibility

As consumer awareness grows regarding the sustainability of products, companies are under increasing pressure to provide transparency about the ingredients they use. Miray Acar, Head of Global Marketing and Branding at Lenzing Group, pointed out this shift: "Consumers today are more informed and intentional; they want to know what's in the products they use and how those products are made." In response, VEOCEL™ has positioned itself as a leader in ingredient transparency, ensuring that their products not only meet performance standards but also align with their customers' values.

VEOCEL™ also introduced the 'Circle of Trust' Alliance at CIDPEX, collaborating with strategic partners like Nbond, Kingsafe, Baoren, and Jianghua. This collective reinforces a shared commitment to advancing responsible nonwoven products. Utilizing Lenzing's Fiber Identification System, the collaboration ensures that consumers can trace the materials used in their hygiene and beauty products, guaranteeing that they are clean, certified, and environmentally sound.

The Future of Single-Use Products

Lenzing’s dedication to sustainability extends beyond its product offerings. The Lenzing Group views itself as a catalyst for transformation in the textile industry, promoting a shift from a linear, wasteful economic model to a circular system that conserves resources. The aim is to reduce greenhouse gas emissions significantly by 2030, with a long-term goal of achieving net-zero emissions by 2050.

With VEOCEL™, Lenzing is undeniably setting a new standard for single-use products in the hygiene and personal care industry. Their innovative fibers are designed to meet both consumer demands for sustainability and high performance, offering brands a pathway to responsible product development. By inviting industry stakeholders to partake in this eco-conscious movement, Lenzing is shaping a future where caring for the environment is paramount.

For more insights and information on how VEOCEL™ can help brands innovate sustainably, you can visit their official website at www.veocel.com.

In conclusion, Lenzing’s efforts at CIDPEX and IDEA25 underscore a critical shift in the hygiene market towards sustainable and transparent practices. As consumers increasingly prioritize eco-friendly choices, brands that embrace these values are likely to see lasting success in the marketplace.