Highland Park United Methodist Church's Capital Campaign Achieves Remarkable Success with Tegan's Collaboration
Highland Park United Methodist Church (HPUMC) has achieved remarkable milestones with its recent capital campaign, "Project Mockingbird." This transformative initiative recently surpassed its initial fundraising goal of $43 million, a testament to the hard work and dedication of everyone involved, particularly the collaboration with marketing agency Tegan Digital.
Tegan Digital played an essential role in shaping and executing the campaign, providing guidance from the initial research phase through to the distribution of promotional materials and campaign rollout. Their approach inspired generosity within the congregation and the broader community, fostering a united vision aimed at benefiting future generations. The campaign was crafted with significant input from HPUMC’s leadership team, who sought to not only reach financial targets but also to create deeper connections within their community.
According to Michelle Cox, HPUMC’s Chief of Staff and Executive Director of Generosity and Impact Ministries, "Project Mockingbird was such a meaningful initiative for HPUMC and the surrounding community. Tegan collaborated closely with us to illuminate our project's identity, storytelling, and presentation. With their creative excellence, we felt inspired to seek bold generosity from our community. The overwhelming success and positive reception from our members and community partners have exceeded our expectations.”
The campaign initiative began with a thorough understanding of HPUMC’s mission and aspirations. Through collaborative efforts, Tegan constructed messages that resonated well with the congregation and the larger Dallas community. These messages were incorporated into various campaign collateral, including a pitch packet, a dedicated microsite, engaging impact videos, and on-campus installations that amplified the campaign's presence.
John Herrington, a Partner at Tegan Digital, expressed his pride in the partnership: "We are incredibly excited to be involved with the vision behind Project Mockingbird. Witnessing the campaign's growing success and understanding that these funds will enhance the church, its leaders, and our community has been a rewarding experience for our team."
Project Mockingbird is more than just a fundraising effort; it represents a commitment to positively impact the community and enhance ministry efforts. The campaign focuses on strategic investments in church leadership, expanding its ministry outreach, and establishing partnerships that uplift the Dallas community. This initiative aims to ensure that Dallas can thrive, not merely exist. For further details, interested individuals can visit the campaign's site at hpumcprojectmockingbird.com.
Founded in 1916, the Highland Park United Methodist Church is situated on the Southern Methodist University campus along Mockingbird Lane. HPUMC has continually devoted itself to aiding individuals on their spiritual journeys as followers of Jesus Christ. More information regarding the church can be found at hpumc.org.
On the other hand, Tegan Digital, based in Dallas, Texas, is recognized as a digital-first, full-service marketing agency. Over the past 14 years, Tegan has collaborated with a diverse portfolio of clients, ranging from startups to well-established Fortune 100 companies. Their recognition has been affirmed by their inclusion in Inc. 5000’s list of the Fastest Growing Private Companies in both 2023 and 2024. For more about Tegan, please visit tegan.io.
Tegan Digital played an essential role in shaping and executing the campaign, providing guidance from the initial research phase through to the distribution of promotional materials and campaign rollout. Their approach inspired generosity within the congregation and the broader community, fostering a united vision aimed at benefiting future generations. The campaign was crafted with significant input from HPUMC’s leadership team, who sought to not only reach financial targets but also to create deeper connections within their community.
According to Michelle Cox, HPUMC’s Chief of Staff and Executive Director of Generosity and Impact Ministries, "Project Mockingbird was such a meaningful initiative for HPUMC and the surrounding community. Tegan collaborated closely with us to illuminate our project's identity, storytelling, and presentation. With their creative excellence, we felt inspired to seek bold generosity from our community. The overwhelming success and positive reception from our members and community partners have exceeded our expectations.”
The campaign initiative began with a thorough understanding of HPUMC’s mission and aspirations. Through collaborative efforts, Tegan constructed messages that resonated well with the congregation and the larger Dallas community. These messages were incorporated into various campaign collateral, including a pitch packet, a dedicated microsite, engaging impact videos, and on-campus installations that amplified the campaign's presence.
John Herrington, a Partner at Tegan Digital, expressed his pride in the partnership: "We are incredibly excited to be involved with the vision behind Project Mockingbird. Witnessing the campaign's growing success and understanding that these funds will enhance the church, its leaders, and our community has been a rewarding experience for our team."
Project Mockingbird is more than just a fundraising effort; it represents a commitment to positively impact the community and enhance ministry efforts. The campaign focuses on strategic investments in church leadership, expanding its ministry outreach, and establishing partnerships that uplift the Dallas community. This initiative aims to ensure that Dallas can thrive, not merely exist. For further details, interested individuals can visit the campaign's site at hpumcprojectmockingbird.com.
Founded in 1916, the Highland Park United Methodist Church is situated on the Southern Methodist University campus along Mockingbird Lane. HPUMC has continually devoted itself to aiding individuals on their spiritual journeys as followers of Jesus Christ. More information regarding the church can be found at hpumc.org.
On the other hand, Tegan Digital, based in Dallas, Texas, is recognized as a digital-first, full-service marketing agency. Over the past 14 years, Tegan has collaborated with a diverse portfolio of clients, ranging from startups to well-established Fortune 100 companies. Their recognition has been affirmed by their inclusion in Inc. 5000’s list of the Fastest Growing Private Companies in both 2023 and 2024. For more about Tegan, please visit tegan.io.
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