#Japan #Tokyo #Kewpie #Kewpie Egg #Voice Campaign

Kewpie's Egg Series Evolves

In an exciting development, Kewpie Corporation, based in Shibuya, Tokyo, has announced a significant evolution in their beloved egg product line, "Eggs to Eat with Sauce." This popular series has reached cumulative sales of 3 million units, a testament to its success among consumers. Starting this autumn, Kewpie will unveil a redesigned packaging that enhances the product's appeal. Notably, the new packaging will be made with approximately 15% recycled plastic sourced from used PET bottles, showcasing the company's commitment to environmental sustainability.

Voice Actor Campaign Launch

Alongside the new packaging, Kewpie is launching a special campaign featuring exclusive voice messages from popular voice actors. This initiative will kick off on September 18th and aims to engage younger audiences, particularly those in their 20s and 30s, who are increasingly opting for convenience over traditional cooking methods. Recent surveys indicate a growing trend among this demographic to enjoy boiled eggs as a quick meal solution, often pairing them with rice. To resonate with this younger audience, Kewpie's social media campaign will not only promote product awareness but also serve as an innovative marketing strategy.

Meeting the Changing Needs of Consumers

In recent years, the flavored boiled egg market has experienced substantial growth. Shifts in consumer behavior indicate a transition from home cooking to purchasing prepared foods. Researchers at Kewpie have found that more young adults are choosing to consume boiled eggs as part of their meals, particularly among men in their 20s, where nearly half reported regular consumption with rice. Kewpie aims to capitalize on this trend by enhancing the visibility of their product through the engaging voice actor campaign.

Seasonal Promotion Strategies

As the colder months approach, Kewpie plans to broaden the appeal of their products in refrigerated sections by partnering with complementary items like noodles and dumplings. The easy-to-use boiled eggs not only enhance the visual aspect of dishes but also provide added nutrition. Each of the three variations of the series boasts a shelf life of 60 days when refrigerated, ensuring consumers can effortlessly enjoy them at their convenience.

Cooking Suggestions:

• - Spicy Egg Dumpling Soup
• - Green Onion Salt Egg Samgyetang
• - Miso Ramen with Tantan Egg

Sustainable Packaging Initiatives

Kewpie is dedicated to reducing their environmental impact through sustainable practices, especially related to product packaging. The recent redesign incorporates recycled plastics into the pouches while maintaining the high-quality standards needed to preserve the eggs. Furthermore, Kewpie effectively utilizes egg shells produced during manufacture as soil amendments and calcium supplements, further promoting their green initiatives.

Expanding the Kewpie Egg Brand

Through its "Kewpie's Egg" line, the company is committed to showcasing the versatility of eggs, innovative ways to enjoy them, and sustainable practices. The product lineup includes:

• - Kewpie's Eggs: Spicy Soy Sauce
• - Kewpie's Eggs: Green Onion Salt
• - Kewpie's Eggs: Tantan Style

Each package contains two boiled eggs and 40g of flavorful sauce, making for a delightful meal option.

Engage in Kewpie's Exclusive Campaign

The voice campaign allows followers to receive exclusive messages from popular voice actors by simply following Kewpie on their official social media accounts and reposting the campaign details. The campaign, running from September 18 to September 30, will reward participants with a chance to win a set of three products from the "Eggs to Eat with Sauce" series and will provide exclusive auto-replies featuring voice messages from the actors.

A Commitment to Utilizing Every Bit of the Egg

Kewpie has a long history of maximizing the use of eggs, dating back to the commencement of their mayonnaise production. Their initiatives have evolved significantly since the 1950s, with egg shells now repurposed not just in agriculture but also in cosmetic ingredients and industrial products. Ongoing research at Kewpie continues to focus on providing safe and delicious products while remaining conscientious of their environmental responsibilities.

For further information about the product and campaign details, visit the official Kewpie Egg website and social media pages.