A New Chapter in T-Shirt Fashion: REKITEE
On July 5th, 2025, a new T-shirt brand,
REKITEE, will take the fashion world by storm, merging history with modern apparel. Founded by
GUEST CULTURE, a company based in
Chiyoda, Tokyo, this brand aims not only to provide stylish clothing but also to spark conversations about Japan's rich historical narratives. The inspiration for REKITEE emerged from the personal experience of the founder's brother, who used to wear historical-themed T-shirts.
The Backstory of REKITEE
Growing up surrounded by historical manga, the founder and his brother developed a deep appreciation for history. As a bigger guy, the brother often struggled to find T-shirts that fit his style. So, instead of settling for the market’s limitations, he decided to create his own history-inspired designs. These creations led to unexpected interactions, where strangers would often compliment his T-shirt designs, asking questions that ignited discussions about historical figures and events.
For instance, while wearing a T-shirt featuring the
Jomon dogu, he was approached at a train station by someone asking where they could buy a similar piece. At events abroad, REKITEE's T-shirts attracted attention as well, with locals inquiring about the meanings behind the designs, showcasing a natural way for cultural exchange.
This unique interaction is the essence of what REKITEE aims to achieve—creating a platform for new conversations about Japan's legacy.
Celebrating Japanese Culture Through Apparel
With the tagline, "Wear history and explore the streets!" REKITEE seeks to engage not just history enthusiasts, but also tourists and those unfamiliar with Japan's past. The company's mission extends to providing an innovative experience for everyone to enjoy and learn about Japanese culture through T-shirts.
Rich Design Offerings
REKITEE’s collection boasts over
100 different designs, drawing from various historical periods and genres in Japanese history. Each T-shirt comes packaged like a record cover with informative explanations, reminiscent of a record store experience, allowing customers to hunt for their favorite piece.
Sizes for Everyone
REKITEE offers a comprehensive range of sizes—S, M, L, XL, XXL, and XXXL—ensuring there’s a perfect fit for everyone.
Customization Options
At the
Akihabara flagship store, customers can choose from more than
2,000 family crests to be printed on their T-shirts free of charge, making them ideal as souvenirs or gifts for visitors.
Upcoming Events and Store Information
Before the official launch, REKITEE will host a media and VIP pre-opening event on July 4th, 2025, from 1 PM to 8 PM. Attendees will receive a complimentary T-shirt of their choice, a wonderful opportunity to experience the brand firsthand. Just bring a business card; no prior registration is required.
Event Details:
- - Date: July 4th, 2025
- - Time: 1 PM - 8 PM
- - Location: REKITEE Akihabara Store, 3-13-9 Sotokanda, Chiyoda, Tokyo, Japan
- - Contact: 050-5538-4143
Online Presence and Global Shipping
For those unable to visit the store in person, REKITEE offers an
online store where you can browse and purchase their T-shirts. The website ships products to the
United States and Canada, with plans to expand to other countries soon. Visit
REKITEE ONLINE STORE for more information.
About GUEST CULTURE
REKITEE is operated by
GUEST CULTURE, founded by
Kensuke Miyazaki, a former government official with a passion for preserving and promoting Japanese culture.
Join us as we embrace the past, celebrate our heritage, and look forward to a future where history brings us together, one T-shirt at a time.