#Japan #Tokyo #Auburn #KANGEN Holdings #Uchiwa

KANGEN Holdings' Strategic Move to Acquire Auburn

On January 22, 2025, KANGEN Holdings, headquartered in Shinjuku, Tokyo, announced that it has successfully acquired all shares of Auburn Corporation. This acquisition not only makes Auburn a wholly-owned subsidiary of KANGEN Holdings but also sets the stage for an important merger.

Following the acquisition, KANGEN Holdings is set to merge Auburn into Uchiwa Corporation. The merger is scheduled to take effect on March 28, 2025. Uchiwa, based in Shibuya, Tokyo, will remain the surviving entity post-merger. This move signifies a strategic extension of KANGEN's ambitions in the sales enablement and tech space.

Background of the Acquisition and Merger

Uchiwa's core business primarily focuses on sales BPO support spanning various sectors. On the other hand, Auburn has a robust portfolio in sales enablement across a wide range of industries, bolstered by its extensive network and accumulated expertise. The synergy between Uchiwa’s specialized knowledge in specific industries and Auburn’s comprehensive sales strategies aims to forge a stronger sales support system. This will allow KANGEN Holdings to offer even greater value to its client companies, strengthening its market position profoundly.

The merger is seen as a timely progression in KANGEN Holdings’ plans to diversify and improve its service offerings. By combining Uchiwa's deep understanding of industry-specific needs with the broad capabilities of Auburn, the newly formed entity is anticipated to be a leading player in sales-driven solutions.

Details of the Companies Involved

Uchiwa Corporation (Surviving Company)

• - Name: Uchiwa Corporation
• - Location: 5-5 Maruyama-cho, Shibuya, Tokyo
• - CEO: Kazuya Kaneko
• - Business: Outsourcing, consulting, and sales tech services
• - Established: August 2023

Auburn Corporation (Dissolved Company)

• - Name: Auburn Corporation
• - Location: 764-2 Nisshin-cho, Kita-ku, Saitama
• - CEO: Takamasa Komatsu
• - Business: Sales enablement services
• - Established: January 2023

Moving Forward

With this acquisition and merger, KANGEN Holdings aims to consolidate its position in the market, ensuring a wider array of services for clients. By combining expertise from both companies, KANGEN is set to enhance its operational effectiveness and provide innovative solutions that are aligned with evolving client needs. This transformative step illustrates KANGEN's dedication to remaining competitive and responsive in the rapidly changing landscape of sales and business processes.

In conclusion, Uchiwa’s acquisition of Auburn not only represents a merger of operations but a fusion of insights and strategies that promises to redefine sales enablement and service in diverse industries. Stakeholders can expect dynamic changes as this new alliance rolls out enhanced services, paving the way for future growth and innovation.