CHiQ Recognized as One of the Top 10 Global Smart Home Brands at CES 2025

CHiQ Makes Waves at CES 2025

In an exciting announcement on January 8, during the CES 2025 held in Las Vegas, CHiQ was recognized as one of the global leaders, being named among the Top 10 Smart Home Brands by the International Data Group (IDG). This prestigious recognition underscores not just CHiQ’s innovations in the smart home space, but also its expanding influence in the global market.

James Wu, the General Manager of CHiQ's International Brand Business Center, emphasized the significance of this accolade, stating, "Being named one of the 'Global Smart Home Brands Top 10' is a significant acknowledgment of CHiQ's international market standing. Looking ahead, CHiQ remains committed to delivering high-quality products and services globally."

CHiQ's showcase at CES 2025 was impressive, featuring a range of cutting-edge products driven by artificial intelligence. Key highlights included CHiQ’s first AI television and the remarkable 100-inch CHiQ AI Wallpaper TV. These products are designed with personalized services enabled by the sophisticated CHiQ Canghai Intelligent Agent. Additionally, CHiQ introduced an AI refrigerator that minimizes noise disturbances and resolves defrosting issues, along with an innovative AI air conditioner that ensures enhanced comfort while achieving up to a 40% reduction in energy consumption. Furthermore, their CHiQ Ozone Supreme Care Washer Dryer Pair combines effective washing with instant drying capabilities, all while offering advanced care features for fabric.

The CHiQ Smart Home System promises a transformative living experience by integrating proactive services, security enhancements, and energy efficiency measures, ultimately allowing users to save up to 20% on their energy bills.

Since launching in international markets in 2017, CHiQ has embraced the principle of “Smart with Style.” By 2023, the brand made significant strides in establishing its presence in over 40 countries, offering a diverse lineup of home appliances including televisions, refrigerators, air conditioners, and washers.

CHiQ has also energized its brand image through strategic partnerships with prominent athletes, including Olympic skiing champion Andreas Wellinger. This collaboration was pivotal in increasing brand visibility, especially through sponsorships and participation in significant sports events like the FIS Ski World Cup and partnerships with several regional sports teams, including Australia’s St. George Illawarra Dragons and South Korea’s Daegu FC.

The results of these marketing initiatives have been significant, with CHiQ reporting substantial sales growth across various regions in 2024; European sales rose over 30%, while Australia experienced a remarkable increase of 40% and Indonesia led with a staggering 55% growth. Furthermore, regions like Malaysia, Thailand, the Philippines, and parts of Latin America, alongside the Middle East, have all reported notable revenue surges.

Looking towards the future, CHiQ aims to focus on innovation while leveraging its exceptional product line and services to strengthen global consumer connections. The brand's vision is to usher in a new era for smart homes, setting fresh benchmarks for smart living and enhancing the overall quality of life for consumers worldwide. CHiQ’s dedication reflects a commitment to sustainability, energy efficiency, and technological advancement, a trio of objectives that will continue to shape its trajectory in the smart home sector.