#USA #Washington #Holiday Season #Gift Card Fraud #GCFPA

Retailers and Law Enforcement Unite Against Gift Card Fraud

As the 2025 holiday shopping season arrives, an unprecedented collaboration is taking place among leading retailers, gift card networks, and law enforcement agencies. This alliance is launching a comprehensive social media campaign designed to tackle the rapidly increasing incidents of gift card fraud that typically spike during the holiday shopping period. Spearheaded by the Gift Card Fraud Prevention Alliance (GCFPA), the initiative seeks to educate and empower consumers while ensuring their safety as they navigate the bustling holiday shopping landscape.

Combatting Gift Card Fraud

From October 1 to December 25, this campaign will bring crucial information and daily tips to shoppers through platforms like LinkedIn and Instagram. By addressing the latest trends in gift card scams, the initiative aims to inform consumers about the deceptive tactics used by fraudsters and empower them to take proactive measures to safeguard their purchases against scams.

The partnership includes a wide range of stakeholders, from national chain stores and grocery outlets to specialty merchants and law enforcement agencies. Together, they are committed to raising awareness of the widespread nature of gift card scams, which reportedly cost consumers millions each year, particularly during the busy holiday season.

Recent Reports of Fraud

Recent data reveal a troubling increase in fraud cases, especially as scammers have adapted their methods to exploit unsuspecting consumers. Many victims have been tricked into purchasing gift cards by con artists posing as legitimate entities, leading to significant financial losses. Criminals often manipulate gift cards by altering them in stores or by draining funds shortly after purchase. Recognizing the critical need for consumer protection, the GCFPA has mobilized a wide array of resources to share vital information and preventative tactics with the public.

Essential Tips for Shoppers

The campaign is centered around delivering clear and actionable advice to consumers, including the following essential warnings:
1. Legitimate organizations will never request payment through gift cards.
2. Avoid purchasing gift cards for debt payments or to bail someone out of jail.
3. Inspect gift cards thoroughly before buying. If you notice any alterations, report it immediately and select a different card.
4. Check gift card balances cautiously! Beware of fake websites set up by scammers that may urge you to enter your gift card details. Always use the official retailer’s site when checking your balance.
5. Report any scam incidents to local authorities, state attorney general offices, and the Federal Trade Commission (FTC). Each report contributes to the collective effort against fraud.

By distributing this practical guidance and real-life examples, the partners aim to not only raise awareness of gift card fraud but also provide concrete steps to reduce its occurrence, thereby ensuring a safe and enjoyable holiday experience for consumers everywhere.

A Unified Stand Against Fraud

The collaborative effort exemplifies a shared dedication across industries to combat gift card fraud, which is often organized crime. The GCFPA, alongside diverse stakeholders, intends to bolster consumer protection initiatives.

According to Lisa LaBruno, Executive Director of the RILA Communities Foundation, “Our aim is to equip every holiday shopper with the knowledge to identify scams, protect their finances, and report dubious activities. By coming together, we can create a safer holiday season for everyone.”

Get Involved

As consumers gear up for the holiday season, they are encouraged to engage with the RILA Communities Foundation on LinkedIn and follow @ProtectMyGiftCard on Instagram for daily insights and advice throughout the campaign. For further information or to report fraud, shoppers can turn to local law enforcement or the FTC’s website.

Let us unite to ensure that every gift card brings joy and happiness this holiday season rather than distress and regret. The Gift Card Fraud Prevention Alliance, established in 2024, is dedicated to enhancing consumer education, promoting collaboration among public and private sectors against criminal activities, and fostering innovation to combat fraud effectively.