Summit Wealth Group Embraces RIA Transition with SEI Support for Growth Strategy

Summit Wealth Group's Strategic Evolution with SEI

In a significant move announced on May 1, 2025, SEI (NASDAQ: SEIC) revealed that Summit Wealth Group, a rapidly advancing advisory practice, has chosen to collaborate with them. This partnership marks a pivotal transformation for Summit Wealth Group as the firm transitions to a registered investment advisor (RIA) model. Through this evolution, the firm enhances its ability to deliver exceptional client services and takes greater charge of its operational trajectory.

Founded in 1985 by Randy Morris, Summit Wealth Group has evolved from its original identity as Executive Financial Planning, Inc. to a prominent player in financial advisory, boasting multiple offices across five states and specializing in personalized client relationships. The decision to embark on this independent RIA journey arose from a thorough analysis of industry trends, enabling the firm to enhance the client experience and foster organic growth.

Randy Morris emphasized the importance of selecting SEI not merely as a custodian but as a strategic partner that aligns with their cultural values. He expressed a desire for a collaborator that could address their unique needs promptly and effectively. He praised SEI’s commitment to providing operational efficiency and a robust platform for growth that caters to clients' wealth management needs.

SEI’s ecosystem, which integrates cutting-edge technology, custody, and investment management services, promises to enrich the client experience. The firm plans to transition approximately $2.1 billion in assets to the SEI Wealth PlatformSM, equipped with essential technology services and advanced planning strategies to optimize tax and income for clients.

Michael Lane, the Head of Asset Management at SEI, highlighted the company’s longstanding advocacy for advisor independence. He articulated the significance of the relationship-driven approach that both SEI and Summit Wealth Group uphold, which builds trust and confidence in the financial landscape. According to Lane, this collaboration has paved the way for an efficient client-centered ecosystem that can transform advisory operations and empower investors effectively.

As a leader in financial technology and asset management services, SEI aims to provide tailored solutions that assist clients in optimizing their capital—whether financial, temporal, or human resources. As of March 31, 2025, SEI was managing around $1.6 trillion in assets, underscoring its stature as a vital partner in the financial services industry.

Summit Wealth Group's dedication to providing bespoke financial strategies over its four-decade journey continues to thrive with this strategic partnership. As they embark on this new phase, both firms are positioned to redefine wealth management in a constantly evolving market landscape. To learn more about Summit Wealth Group and their services, visit summitwealthgroup.com.

In summary, this integration not only symbolizes a structural shift for Summit Wealth Group but also exemplifies the potential for innovation in client service within the financial advisory sector. As they leverage SEI’s expertise and resources, the future looks promising for both organizations and their clients in achieving financial aspirations.