BEAMS to Open "BEAMS eslite spectrum Taichung Park Lane by CMP"
On July 4, 2025, BEAMS will launch its latest venture, "BEAMS eslite spectrum Taichung Park Lane by CMP," in Taichung City, Taiwan. This new outlet comes as the latest endeavor by BEAMS TAIWAN Co., Ltd, which is a wholly-owned subsidiary of the renowned Japanese fashion retailer, BEAMS.
The new store is strategically located in the bustling Green Park Lane area, which is known for its cultural spots, including the Citizen Square, the National Museum of Natural Science, and the National Taiwan Museum of Fine Arts. This vibrant locale not only attracts young people but also offers a picturesque environment where greenery and art coexist harmoniously.
At the new BEAMS store, shoppers will find an extensive selection that features casual wear, accessories, and unique items sourced from various countries. The interior design embraces an "Urban Mid-Century" theme, fusing the distinct mid-century aesthetics with a contemporary urban ambiance. The color palette prominently features green accents that echo the lush surroundings of the area.
The store will showcase several labels, including the men's casual line "BEAMS," women's collections "Ray BEAMS" and "BEAMS BOY," as well as lifestyle goods from "bPr BEAMS." To celebrate the grand opening, a special limited edition collection from the original brand "SSZ" (pronounced S-S-Z), which reinterprets surf and skate trends into appealing street fashion, will be available. This brand previously held successful pop-up stores in BEAMS outlets in Taiwan in March and May of 2024.
The "Urban Mid-Century" concept is inspired by the mid-century design era from the 1950s in America, blended with a sophisticated urban flair. The left side of the store will feature men's apparel, while the right side will be dedicated to women's collections. Warm wooden materials will be used for the back walls, cash registers, and central displays, creating a cohesive and minimalist space.
With the impending opening of "BEAMS eslite spectrum Taichung Park Lane by CMP," the number of BEAMS permanent stores in the Taichung area will rise to three, alongside existing outlets in LalaPort and Taichung Port.
This development is just one of the exciting initiatives from BEAMS TAIWAN, which began its operations in August 2017. This subsidiary reflects the same operational ethos as its Japanese counterpart, focusing on collaborations with local firms, event planning, content creation, and specialty goods production. As of February 2025, their official Taiwanese site has garnered approximately 200,000 members.
Founded in 1976 in Harajuku, Tokyo, BEAMS has evolved into a pioneer in lifestyle retail, introducing a diverse range of brands and products that span fashion, accessories, home decor, music, art, and gourmet food. Renowned for their collaborative projects, BEAMS has created substantial value through its partnerships and continues to lead with creative solutions. With nearly 175 stores across Japan and the Asian region, they foster a culture thriving on community involvement and diverse audience engagement.
For further updates, you can visit the official BEAMS website at
beams.co.jp.