GENMA's Strategic Brand Update Yields Impressive Global Results

In a noteworthy announcement from RAINBOWCO (SZ: 002483), a global leader in the high-end equipment manufacturing sector, the company has showcased significant advancements following the release of a strategic brand update for its GENMA division. This update, which was introduced in September 2025, has catalyzed a remarkable growth trajectory for GENMA's container terminal cranes, establishing a strong foothold in both established and emerging markets within just a year.

Major Orders and Global Recognition

The competitive edge of GENMA's product line has translated into substantial contracts across various international markets. Among the most impressive achievements is a groundbreaking order of 50 Rubber-Tired Gantry (RTG) cranes from a port in Morocco, setting a new record for GENMA in the African market. This success has been complemented by significant orders for Ship-to-Shore (STS) cranes and Rail-Mounted Gantry (RMG) cranes from the Netherlands, along with STS and RTG packages from India, showcasing GENMA's strategic expansion into high-end European and rapidly growing South Asian markets.

Most notably, GENMA clinched the largest order for an automated RTG crane in the world—a single RTG that operates in an automated manner across 7 lanes, capable of managing 10+ cranes simultaneously. This landmark achievement underscores the immense trust that leading terminal operators place in both the cranes and automation capabilities that GENMA offers. Such milestones not only bolster the brand's reputation but also significantly reinforce its market position.

Validation of GENSMART Automation

Central to GENMA's offering is its GENSMART automation platform, which encompasses critical solutions like AutoRTG, AutoRMG, AutoSTS, and advanced equipment control systems. The platform represents the intersection of cutting-edge technologies, integrating multimodal sensor data fusion, cross-system data interoperability, AI-driven coordinated management, and digital twin capabilities. The fully automated external truck handling technology positions GENMA at the forefront of industry innovation.

To date, the cumulative deliveries and contracted orders for GENMA's automated cranes and modernization projects have exceeded 100 units, demonstrating proven operational effectiveness in premier container terminals.

Future Expansion Plans

Martin Wu, CEO of RAINBOWCO, reflects on the implications of these developments: "The progress we are witnessing for GENMA across multiple global markets is a direct validation of our technical strength and brand value. We will continue to expand our global manufacturing and service network to provide our clients with progressively efficient and intelligent solutions," he stated confidently.

About RAINBOWCO

RAINBOWCO, headquartered in NANTONG, China, is recognized as a premier manufacturer of high-end equipment, operating five major production centers with a workforce exceeding 3,900 employees. With 29 service centers across 24 countries, the company’s GENMA brand stands out as a leading provider of lifting and handling solutions. In addition to terminal container cranes and automation solutions, GENMA's extensive portfolio includes shipbuilding, warehousing and plant operations, offshore engineering, and high-efficiency bulk material handling equipment. Their commitment to excellence propels them toward shaping the future of automation in the lifting industry.

For more information, visit GENMA Solutions.