Sichuan's Cultural Tourism Logo Launches Globally at Iconic Locations
On October 17, 2025, the journey of Sichuan's cultural tourism took a grand leap as its new logo, 'Sichuan Ease', made a spectacular debut at five iconic locations across the globe. This visual unveiling occurred simultaneously in renowned spots such as Times Square in New York City, Westfield Shopping Centre in London, Cross Shinjuku Vision in Tokyo, Wilkie Edge in Singapore, and the bustling MBK Center in Bangkok. With its striking design, the logo aims to introduce international travelers to Sichuan's vibrant cultural heritage and breathtaking natural beauty.
The design of 'Sichuan Ease' draws from classical Chinese elements, showcasing intricate cloud patterns while incorporating the ancient character 'Shu' from oracle bone script. Most notably, it creatively merges the beloved giant panda's form with the Tai Chi diagram—an emblem of harmony. This reflects a deep-rooted philosophy that signifies the balance between leisurely ease and open-mindedness, which are hallmarks of Sichuan’s culture.
Additionally, the logo encapsulates the essence of diverse Sichuan landscapes. From the majestic Danxia landforms to the serene bamboo seas, each color combination speaks volumes about nature’s dichotomous beauty yet interwoven unity. It is a visual celebration of cultural vitality, inclusiveness, and the welcoming spirit of the province.
A complementary promotional video was also unleashed, featuring globally celebrated attractions. Viewers were taken on a virtual tour of places like Jiuzhaigou Valley, the Huanglong Scenic and Historic Interest Area, Daocheng Yading, and the scenic Southern Sichuan Bamboo Sea. Alongside these breathtaking visuals, symbols of the ancient Shu civilization added layers of depth to the presentation, showcasing treasures such as the Sun and Immortal Birds Gold Ornament and the Bronze Head Portrait with Gold Mask. These artifacts pay homage to Sichuan’s exceptional historical legacy that spans millennia.
Moreover, this engaging video artfully blends Sichuan’s rich cultural elements, including famous hotpot dishes, traditional opera performances, and the exquisite craftsmanship of Shu brocade and embroidery. The integration of age-old traditions with modern aesthetics exemplifies a unique cultural tapestry, weaving narratives that resonate with both locals and visitors alike.
By positioning itself in these landmark locations around the world, Sichuan warmly invites global travelers to delve into its extraordinary offerings. It promotes an experience where leisurely ease meets remarkable wonders, encouraging exploration and interaction with its people and traditions. As tourism continues to evolve globally in the post-pandemic era, Sichuan’s strategic branding efforts underscore its commitment to growth and cultural exchange on an international scale.
Ultimately, the launch of the 'Sichuan Ease' cultural tourism logo marks a significant milestone in Sichuan’s outreach efforts, highlighting not just its beautiful landscapes but also its rich historical narratives waiting to be uncovered by curious travelers. The world sure has much to discover in this gem of China, where tradition meets contemporary flair, providing a seamless transition into a journey filled with cultural appreciation and unforgettable memories.
The design of 'Sichuan Ease' draws from classical Chinese elements, showcasing intricate cloud patterns while incorporating the ancient character 'Shu' from oracle bone script. Most notably, it creatively merges the beloved giant panda's form with the Tai Chi diagram—an emblem of harmony. This reflects a deep-rooted philosophy that signifies the balance between leisurely ease and open-mindedness, which are hallmarks of Sichuan’s culture.
Additionally, the logo encapsulates the essence of diverse Sichuan landscapes. From the majestic Danxia landforms to the serene bamboo seas, each color combination speaks volumes about nature’s dichotomous beauty yet interwoven unity. It is a visual celebration of cultural vitality, inclusiveness, and the welcoming spirit of the province.
A complementary promotional video was also unleashed, featuring globally celebrated attractions. Viewers were taken on a virtual tour of places like Jiuzhaigou Valley, the Huanglong Scenic and Historic Interest Area, Daocheng Yading, and the scenic Southern Sichuan Bamboo Sea. Alongside these breathtaking visuals, symbols of the ancient Shu civilization added layers of depth to the presentation, showcasing treasures such as the Sun and Immortal Birds Gold Ornament and the Bronze Head Portrait with Gold Mask. These artifacts pay homage to Sichuan’s exceptional historical legacy that spans millennia.
Moreover, this engaging video artfully blends Sichuan’s rich cultural elements, including famous hotpot dishes, traditional opera performances, and the exquisite craftsmanship of Shu brocade and embroidery. The integration of age-old traditions with modern aesthetics exemplifies a unique cultural tapestry, weaving narratives that resonate with both locals and visitors alike.
By positioning itself in these landmark locations around the world, Sichuan warmly invites global travelers to delve into its extraordinary offerings. It promotes an experience where leisurely ease meets remarkable wonders, encouraging exploration and interaction with its people and traditions. As tourism continues to evolve globally in the post-pandemic era, Sichuan’s strategic branding efforts underscore its commitment to growth and cultural exchange on an international scale.
Ultimately, the launch of the 'Sichuan Ease' cultural tourism logo marks a significant milestone in Sichuan’s outreach efforts, highlighting not just its beautiful landscapes but also its rich historical narratives waiting to be uncovered by curious travelers. The world sure has much to discover in this gem of China, where tradition meets contemporary flair, providing a seamless transition into a journey filled with cultural appreciation and unforgettable memories.
Topics Travel）
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