Introducing the Summer Limited UCC BEANS & ROASTERS Sweet Salted Vanilla Latte

UCC BEANS & ROASTERS Sweet Salted Vanilla Latte

UCC Ueshima Coffee Co., Ltd., headquartered in Kobe, Hyogo Prefecture, introduces a delightful summer treat: the `UCC BEANS & ROASTERS Sweet Salted Vanilla Latte` in a 450ml PET bottle. Set to launch nationwide on May 12, this refreshing beverage combines the sweet aroma of Madagascar vanilla with the savory taste of Sicilian sea salt, crafted specifically for milk coffee lovers.

The `UCC BEANS & ROASTERS` brand, established in September 2014, emphasizes a cozy and stylish experience, aimed at delivering the comforting flavors typically found in cafes. Their milk coffee products have been hugely popular among younger consumers, especially women, thanks to the smooth, drinkable, and pleasantly sweet taste ideal for a variety of occasions.

Previously, UCC has offered seasonal flavors like 'Strawberry Latte' and 'Caramel Latte', but last summer's 'Salted Caramel Latte' saw exceptional success, indicating a growing consumer interest in flavors that blend sweet and savory elements. In light of this trend, the Sweet Salted Vanilla Latte makes its debut as the second summer offering, capitalizing on the popularity of vanilla lattes available at cafes and restaurants today.

Craftsmanship Behind the Latte

The Sweet Salted Vanilla Latte is crafted using 100% regular coffee, specifically utilizing mid-roasted Brazilian coffee beans noted for their nutty and aromatic qualities, which perfectly complement the sweetness of the vanilla and the subtle saltiness derived from the Sicilian sea salt. This union creates a refreshing and enjoyable flavor that is particularly desirable during the hot summer months.

A Response to Rising Temperatures in 2025

As forecasted by the Japan Meteorological Agency, the summer of 2025 may lead to increased temperatures nationwide, reminiscent of the record-breaking heatwaves of 2023 and 2024. With the rising trend of heat-related health emergencies, this year calls for heightened awareness of heatstroke prevention and the importance of replenishing electrolytes. With a salt content equivalent of approximately 0.11 to 0.16 grams per 100ml, the Sweet Salted Vanilla Latte is designed to assist in maintaining hydration and electrolyte balance during the sweltering summer.

Product Features of the Sweet Salted Vanilla Latte

- Flavor Profile: A combination of Madagascar vanilla's sweetness and the savory notes from Sicilian salt, designed for a refreshing experience.
- Coffee Quality: 100% regular coffee, using Brazilian beans that enhance the milk's creaminess.
- Summer Health Benefits: Aimed at preventing heat-related illnesses, with a suitable level of salt as recommended by the Ministry of Health, Labour and Welfare.

Launch Details

- Release Date: May 12, 2025 (limited availability during summer)
- Retail Price: 200 yen (excluding tax)
- Caloric Content: 42 kcal per 100ml
- Packaging: Available in cases of 24 x 450ml bottles
- Distribution: Sales will be primarily through convenience stores, supermarkets, and online platforms across Japan.

Target Audience

The Sweet Salted Vanilla Latte is aimed at adventurous consumers aged between 20 to 40 who enjoy seasonal and flavored lattes at fast-food chains and cafes.

UCC continues to expand its `UCC BEANS & ROASTERS` brand, catering to diverse customer preferences while showcasing the unique pleasures that specialized coffee beverages can offer.