Celebrating 20 Years of the Ayur Chair: The Pioneer of Posture Correction

Ayur Chair: A Revolutionary Approach to Posture Correction

As the first chair in the world to embrace the concept of 'sitting with the sit bones,' the Ayur Chair has transformed the way we think about seating and posture since its release two decades ago. Developed by Ayur Chair Japan, headquartered in Shibuya, Tokyo, this innovative chair addresses posture issues prevalent among Japanese people, promoting an ideal pelvic alignment.

Over the past 20 years, the Ayur Chair has gained widespread acclaim not just among adults seeking relief from back pain but also as a preferred choice for children's study chairs. It has been adopted by numerous schools and businesses, further establishing its reputation as a cornerstone of ergonomic seating.

In celebration of its 20th anniversary, Ayur Chair Japan is set to release a special commemorative model, dubbed the “02.” Launching on October 1st, this limited-edition chair will feature a stylish design in a unique color: Stealth Gray. Designed to be wider and more streamlined than its predecessors, the “02” stands as the pinnacle of the Ayur Chair series, succeeding the premium model “01.”

Moreover, the anniversary will see a range of commemorative products rolling out, including a stool version and a pressure-relieving mat in exclusive colors. These new additions highlight the brand's commitment to providing innovative and comfortable seating solutions.

Accompanying the launch, a special anniversary webpage will be available on the official Ayur Chair website (http://www.ayur-chair.com) from October 1st. This page will serve as a hub of celebration, showcasing the journey of Ayur Chair over the past 20 years, an archive of past products, as well as insights into the brand’s dedication to craftsmanship and its development story.

The Ayur Chair has garnered a diverse fanbase, including sports personalities, musicians, and entrepreneurs, all of whom have shared their heartfelt congratulations on the occasion of its anniversary. These endorsements from prominent figures further highlight the chair's impact on maintaining healthy posture and enhancing everyday comfort.

The Ayur Chair is not just a piece of furniture; it’s a commitment to your health. The new experiential showroom in Harajuku, located at 3-21-1 Jingumae, Shibuya-ku, invites visitors to experience the unique benefits of Ayur seating first-hand. Open weekdays from 10:00 AM to 6:00 PM and Saturdays from 10:00 AM to 7:00 PM, the showroom remains closed on Sundays and public holidays. Interested consumers can reach the showroom at 0120-972-725.

As we reflect on the last two decades and look forward to the future, Ayur Chair continues to lead the industry with its innovative designs, ensuring that healthy posture remains accessible and stylish for all.