#Japan #Tokyo #AMD #Ryzen #SBC&S

SB C&S Honored with AMD RYZEN Distributor of the Year Award at APJ Channel Executive Summit 2026

In a remarkable recognition of excellence, SB C&S Co., Ltd. was awarded the title of "AMD RYZEN Distributor of the Year - APJ" at the AMD APJ CHANNEL EXECUTIVE SUMMIT 2026, hosted by Advanced Micro Devices, Inc. (AMD). The event took place in a vibrant atmosphere where top executives gathered to celebrate achievements in the technology industry. Among them were Michael Nordquist, AMD’s Corporate Vice President of Product Marketing, and key figures from SB C&S, including Yohei Honmi, head of the ICT Business Unit's System Infrastructure Promotion Division.

The "AMD RYZEN Distributor of the Year - APJ" award is a prestigious accolade given to the distributor that has demonstrated outstanding performance in the Asia-Pacific and Japan (APJ) region over the past year. This award is determined by evaluating total shipments and the year-on-year growth rate. SB C&S has excelled remarkably in expanding sales of PCs equipped with AMD Ryzen processors, managing to achieve a staggering 390% year-on-year growth rate. Such an accomplishment marks a significant leap in their overall shipment figures throughout the year, highlighting the company's exceptional efforts in the competitive tech landscape.

Strategic Partnerships and Future Outlook

SB C&S is poised to continue its close collaboration with AMD to enhance the market penetration of AMD Ryzen-based products. The company aims to further contribute to the business growth of its partners, showcasing its commitment to fostering a thriving ecosystem around AMD products. This recognition not only underscores SB C&S's dedication to sales growth but also its ability to innovate and adapt to the evolving demands of the market.

Hirohide Minegishi, Head of Partner Sales at AMD Japan, expressed great satisfaction upon SB C&S's noteworthy achievement at the summit. He emphasized the growing demand for next-generation computing solutions, particularly AI PCs, where SB C&S has played a crucial role in promoting the value of AMD Ryzen processors to the market. Minegishi acknowledged that SB C&S's market development and proposal capability are vital in enhancing AMD's brand recognition and strengthening its ecosystem within Japan.

Significance of AMD Products

AMD continues to lead the charge in the computing segment with a range of innovative processors designed to meet the needs of modern businesses. Their Ryzen processors are engineered to deliver high performance, making them ideal for an array of applications, from AI to gaming. The recognition at the APJ CHANNEL EXECUTIVE SUMMIT reinforces the trust and confidence that distributors and partners place in AMD's commitment to quality and innovation.

Further Information
If you’re interested in learning more about AMD’s processors and their features tailored for business applications, you can visit AMD's product page for Ryzen processors.

In conclusion, the award highlights SB C&S's capabilities and reinforces AMD's position as a leader in the technological landscape, illustrating the effectiveness of teamwork between manufacturers and distributors. With future initiatives on the horizon, both AMD and SB C&S are set to empower the next generation of computing solutions and drive significant growth in the industry.