#United States #Alkami Technology #Plano, Texas #Financial Data #INB

Understanding the Power of Financial Data in Marketing

In the fast-paced world of digital banking, the ability to effectively utilize financial data has become a critical factor for success. As financial institutions increasingly grapple with vast amounts of data, initiatives like the webinar titled "From Data Mess to Marketing Yes" hosted by Alkami Technology, Inc. and INB, are aimed at equipping these institutions with the tools and strategies necessary to transform their data into measurable marketing outcomes.

The Webinar Announcement

On August 7, 2025, Alkami Technology, a leading provider of cloud-based digital banking solutions, announced its collaboration with INB to present an insightful webinar scheduled for August 13, 2025. The event will be a deep dive into how financial entities can navigate the complexities of their data landscape to initiate effective marketing campaigns. This session is particularly critical as many institutions, despite having access to extensive datasets, struggle to apply this information meaningfully in their marketing efforts.

Speakers in the webinar will include top experts from both companies, such as Lindsay Van Zele, the communications officer at INB, and Mark Leher, the director of product management at Alkami. Their insights are expected to provide valuable perspectives based on their practical experiences and successful deposit gathering campaigns.

Key Topics to be Covered

During the webinar, participants can expect to learn about several essential strategies:

1. Extracting Actionable Insights: One of the pivotal points in turning data into effective marketing lies in an institution's ability to extract actionable insights from both core banking and third-party financial data. Participants will be guided on techniques to derive pertinent data that can inform their marketing strategies.

2. Accelerated Campaign Launches: The session will also cover strategies for launching pre-built marketing campaigns that expedite the time-to-value. In a highly competitive market, minimizing the time it takes to implement successful marketing campaigns can be a game changer.

3. Leveraging Advanced Platforms: Attendees will discover ways to enrich platforms such as HubSpot and Salesforce with advanced intelligence to improve customer targeting and engagement.

4. Tracking ROI: Knowing how to track the return-on-investment of various campaigns is crucial for continual success. The webinar will explore best practices to assess ongoing campaign performance and optimize outcomes based on the insights gathered during the campaigns.

Lindsay Van Zele shared her experience with Alkami by stating, "Before partnering with Alkami, we had data—but no way to activate it. Now, our campaigns are smarter, faster to deploy, and tied directly to growth metrics. It's not just marketing; it's measurable impact.” This highlights the transformative effect that effective data utilization can have on marketing in the financial services sector.

The Value of Data-Driven Marketing

For many financial institutions, the journey towards becoming proficient in data-driven marketing is ongoing. Historically, institutions faced challenges around data access, but as marketing maturity evolves, the focus has shifted towards leveraging those data insights to drive behavioral changes among clients.

Mark Leher emphasizes this transition, remarking, “Many financial institutions are just beginning to unlock the full potential of their data. This session is focused on helping institutions move from analysis to action—translating insights into outcomes that actually reach and resonate with account holders.”

Final Thoughts

As financial institutions look to stay competitive in an increasingly digital landscape, initiatives like the webinar from Alkami and INB play a crucial role. Their combined expertise in data-driven marketing strategies not only provides institutions with essential skills to utilize their data effectively but also enhances their overall marketing efforts, leading to improved customer satisfaction and deeper engagement.

To register for the webinar or learn more about Alkami's Digital Banking Platform and Data Marketing Solution, visit their respective websites. This initiative represents a significant step forward for financial institutions aiming to transform their data practices and drive meaningful results through effective marketing engagements.