Midea Unveils Innovative Cooling Solutions at Algerian Production Fair 2024

Midea, a prominent global provider of cooling solutions, has made a bold statement at the Algerian Production Fair 2024, which kicked off on December 19. The company presented its cutting-edge air conditioning technologies engineered specifically for the North African market, addressing the unique challenges faced by consumers in Algeria, Libya, Egypt, Tunisia, Morocco, and beyond.

One of the standout products introduced at the event is the Tropical 3, renowned for its ability to operate seamlessly even in extreme heat conditions of up to 60°C. This impressive capability positions the Tropical 3 as a reliable and eco-friendly solution that resonates with its tagline, Tropical King, Epic Cooling.

The Tropical 3’s efficiency in extreme temperatures is largely attributed to Midea’s PrimeGuard™ HYPER GRAPFINS technology. This innovative coating offers significant protection against corrosion, proving five times more effective than conventional gold coatings. The unique black graphene coating not only ensures longevity, with a lifespan of 20 to 50 years based on environmental conditions, but also enhances heat distribution, releasing warmth 31% faster than traditional methods—contributing to significant energy savings.

Additionally, the product boasts a remarkable 92.5% reduction in moisture compared to standard aluminum designs, ensuring a dry and comfortable environment.

The comfort aspect of Tropical 3 is equally impressive, featuring a whisper-quiet operation at just 20 dB(A). This low noise level is complemented by the integration of High-Frequency Racer technology and Stepless Comfort, ensuring a smooth and enjoyable user experience. Its minimalistic design, coupled with features like Wind Avoid Me technology and Active Clean, guarantees that users enjoy a hygienic and pleasant indoor atmosphere.

From an environmental standpoint, the Tropical 3 incorporates an energy-saving mode and variable speed functionalities, enhancing energy efficiency while reducing its ecological footprint. Users can further fine-tune their cooling preferences through the Midea SmartHome app, optimizing their air conditioning experience in a sustainable manner.

Xavi Xiong, Regional Director of Midea RAC for Africa, emphasized that the company's offerings are not merely products; they represent comprehensive solutions tailored to the African market. Midea is committed to providing Africa’s communities with sustainable and long-lasting cooling solutions, thereby improving the quality of life for consumers in the region.

Participating in the Algerian Production Fair 2024, Midea RAC has demonstrated its understanding of North African consumers' needs. The commitment to delivering both performance and sustainability highlights Midea’s dedication to innovation in the face of challenging climate conditions. This event undoubtedly underlines Midea's ongoing mission to make efficient and reliable air conditioning accessible to all, regardless of the environmental challenges they face.

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