#Tokyo Game Show #Noda Kuri #muscle game

The Return of Noda Kuri's Ambition at TGS 2026

Noda Kuri's Ambition, the popular gaming variety show airing on TOKYO MX every Tuesday evening, is set to make its second consecutive appearance at the Tokyo Game Show (TGS) 2026. Scheduled for September 17-21, 2026, at Makuhari Messe, this year’s event promises attendees a chance to experience the show’s first-ever original game, "Noda Kuri's Ambition: Muscle Muscle - Become Tomorrow's Retainer!" in a world-premiere format.

The show, featuring comedian and game creator Noda Crystal, presents a unique blend of comedy and gaming. Noda dresses as a samurai commander, interacting with diverse creators and game enthusiasts to explore the nuanced world of gaming, while his hilarious aides, Macho Aoki and Shinya, join him on this adventure.

Last year’s event saw Noda’s team of muscle-bound retainers, promoting Noda’s military forces to attendees through engaging displays. This year’s booth will present a fully immersive gaming experience, merging physicality with gaming in a groundbreaking manner.

Booth Overview: "Noda Kuri's Ambition Muscle Muscle Join-up Event!"

This year’s exhibit is titled "Noda Kuri's Ambition: Muscle Muscle - Join Up to Noda's Army if You Succeed, or Face Execution!" Located in Hall 8, Booth No. 08-N16, it promises to be an electrifying highlight of TGS 2026.

What to Expect:

• - World Premiere: The highlight is the world’s fastest gameplay experience of the show’s original game, developed in collaboration with students from the Japan Kogakuin College, focusing on nurturing the next generation of creators.
• - Intuitive Gameplay: Players will use their physical movements, detected by a built-in PC camera, to undertake missions where they help Noda and his retainers by actively engaging in challenges.
• - Unique Setup: Attendees will play while seated on traditional matting, immersing themselves in a distinctive gameplay environment designed to enhance physical interaction.

Players aiming to become "tomorrow's retainers" will need to navigate the challenges presented in the game. Success results in being acknowledged as a vital right-hand man in the Noda army, while failure leads to a humorous consequence: being