#Japan #Tokyo #Toeiro #Minukuru

Discover the Charm of 'Toeiro' as it Celebrates One Year!

'Toeiro', a unique selection shop located within the Toei Shinjuku Line's Ichigaya Station, is marking its first anniversary on May 15, 2025. This shop is the first of its kind operated by Toei Transportation, aiming to promote and energize the surrounding areas through a variety of local products. Since its grand opening on May 15, 2024, Toeiro has featured a handpicked collection of attractive items from nearby establishments, including delicacies, beverages, and miscellaneous goods, alongside exclusive products developed in collaboration with local businesses.

To celebrate this milestone, Toeiro is hosting a series of special events from May 15 to June 21 that you won’t want to miss!

Special Decorations

The shop will be uniquely decorated with mascots such as Minukuru and Toaran from the local public transport services, along with featured characters from the products being sold. Hidden versions of these characters will surprise shoppers, making for a whimsical scavenger hunt throughout the store. Additionally, a photo spot for plushies will be available for weekly photoshoots, giving visitors the perfect opportunity to capture memories with their favorite mascots.

Exclusive Offerings

For coffee lovers, Toeiro has a special treat: the first 500 customers who purchase coffee will receive it in a commemorative designed cup. Also, a unique anniversary-themed shopper bag will be available for purchase, providing shoppers with a limited-edition option (offered to the first 500 buyers for prices of 30 JPY for large, and 20 JPY for medium/small). Each shopper will be able to grab a bag that showcases the spirit of this special celebration!

Special Events Featuring Local Businesses

Several unique events are set to take place to highlight the creativity and craftsmanship of local companies:

• - Accessory Workshop: On May 31, a workshop hosted by Aライトピース will allow participants to create their own handmade accessories. For a fee of 500 JPY, you can join and learn from experienced artisans (two sessions available, six participants each—prior registration required).
• - Ginza Mikawaya's Sake Gift: From May 26 to May 31, customers spending over 1,000 JPY in the store can claim a complimentary 100ml bottle of Ginza Mikawaya’s unique flavored sake for the first 300 patrons.
• - A Taste of Tradition with Almond Tofu: Sample authentic almond tofu from M・Avans at a free tasting event on May 16 and June 6.

Unique Products Available for Purchase

In addition to events, Toeiro will offer a range of exclusive products:

• - Enjoy the Hachipon snack made with quality Akita rice, featuring Hachiko Sauce, available from the opening date at an introductory price of 151 JPY. Don't miss your chance to taste this unique treat!
• - Kagaya-Tempered Rice Balls: Available from May 15 to May 23, featuring two exquisite flavors, limited to 20 pieces per day.
• - Yamagata Bread: A premium added treat from Pan no Pelican with only 20 pieces available from May 19 to May 23.

Collaborative Exclusives

Toeiro also features limited-edition collaborative products, such as:

• - An original glass co-designed with Smoke Beer Factory, featuring characters from local transport.
• - Collaboratively designed tote bags and T-shirts, launching on May 17.

New Merchandise from Toei Transportation

The store will feature new merchandise including cuddly plushies of Minukuru and Toaran, as well as comfy relax-wear,
available in limited quantities, catering to fans of both characters.

Don't miss your chance to join in the fun and festivities at Toeiro as it commemorates its first year of operation! Visit official website for details and stay updated via Toei Transportation's X for the latest news and product releases!

Store Details

• - Name: Toeiro Ichigaya Shop
• - Location: Outside the A1/A2 exit at Toei Shinjuku Line Ichigaya Station
• - Business Hours: Weekdays 8 AM - 8 PM, Saturdays 10 AM - 7 PM (Closed Sundays and holidays)
• - Operator: TMARIBA Corporation.