ITTI's First Pop Up Store 'CROSS': A Blend of Tradition and Innovation
From June 2 to June 15, 2026, the renowned leather goods brand ITTI will unveil its first pop up store titled 'CROSS' at Shibuya Scramble Square's second floor. For a period of two weeks, this event will showcase not only ITTI's high-quality leather items, but also introduce new nylon bags, marking a fresh chapter in their product lineup.
The Concept Behind 'CROSS'
The theme 'CROSS' embodies the merging of ITTI's sophisticated leather craftsmanship with the lightweight practicality of modern nylon. This concept reflects the intersection of different materials and aesthetics, highlighting ITTI's commitment to evolving fashion that transcends conventional gender classifications. The brand's innovative designs, which refuse to be pigeonholed as strictly men's or women's, will provide visitors with an exclusive experience to explore how these materials intersect and redefine style.
Featured Nylon Bag Premiere
During the pop up store's run, customers can not only view ITTI's classic offerings such as compact wallets and small leather goods but also obtain the highly anticipated release of new nylon bags. ITTI has developed its exclusive nylon material, 'CERATO BRIGHT', which incorporates various thicknesses of bright nylon threads along with shrink-proof processing to achieve a plush texture and water-resistant quality. This versatile nylon range will add a new dimension to ITTI's exceptional lineup, demonstrating a harmonious blend of innovation and tradition.
Event Details
Pop Up Store: ITTI 'CROSS'
Event Dates: June 2 - 15, 2026
Opening Hours: 10:00 AM - 9:00 PM (aligned with facility hours)
Venue: Shibuya Scramble Square, Shop & Restaurant 2F, POP UP SPACE 'SPACE 2'
Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
About ITTI
ITTI is dedicated to curating fashion items that are expressive and unique, crafted from traditionally sourced materials. With extensive experience in the industry, they propose designs that defy standard categorizations such as 'men's' or 'women's', ensuring their offerings remain modern yet timeless.
Official Website: itti-tokyo.jp
Instagram: @itti_tokyo
Inquiry Contact
Company: Iquality Co., Ltd.
PR Contact Email: [email protected]
Phone Number: 03-5413-6377
Join us at ITTI's pop up store 'CROSS' to explore this exciting convergence of materials and fashion trends!