#USA #Indianapolis #fundraising #Aidentified #EverTrue

EverTrue Secures Aidentified’s Philanthropy Business

In a strategic move that marks a significant advancement in the nonprofit fundraising space, EverTrue has officially announced an exclusive partnership with Aidentified. This collaboration grants EverTrue exclusive rights to access and utilize Aidentified's wealth of data services that are pivotal for organizations across the Higher Education, Healthcare, and Nonprofit sectors. In light of EverTrue’s mission to empower philanthropic fundraisers, this partnership is set to streamline how fundraising teams approach their donor engagement strategies.

The Essence of the Agreement

The multi-year agreement ensures EverTrue's exclusive rights to Aidentified’s extensive real-time data, which includes crucial attributes such as career changes, property transactions, IPO filings, and other life events. This data aids fundraising teams by providing immediate insights into donor status, thus allowing them to prioritize outreach more effectively. According to Adam Blake, CEO of EverTrue, "Fundraisers don’t lack data; they lack clarity on who to prioritize and when," highlighting the importance of timely information in securing donor contributions.

This collaboration not only strengthens EverTrue's existing platforms including DonorSearch, Signal, and ThankView but also positions them to better support the organizations that rely on them for fundraising success. The transition of Aidentified’s customer relationships to EverTrue will take place over the next few months, ensuring continuity for clients who depend on their services.

Enhancing Clarity in Fundraising

The integration of Aidentified’s data allows EverTrue to surface over 200 real-time attributes, significantly enhancing the intelligence available to fundraising teams. This capability means fundraisers can spend less time searching for optimal engagement moments and more time nurturing relationships with potential and existing donors. With clarity on when significant changes occur in a donor’s life — such as new job positions or wealth events — fundraisers can act promptly and strategically.

Tom Rauker, President and Co-CEO of Aidentified, emphasized the transformative potential of this partnership by stating that their combined efforts will equip nonprofits with deeper insights and enriched tools tailored to their needs. This union signifies a commitment to improving the landscape of nonprofit fundraising and building stronger relationships with donors.

Implementation Timeline

The official rollout for this partnership is anticipated to begin in the fourth quarter of 2026. Phase one will introduce enriched contact and career-trigger data within the DonorSearch platform, followed by broader integration across the entire EverTrue portfolio. This integration will be accessible via API and through various partner platforms, providing users the flexibility to incorporate new tools into their existing workflows seamlessly.

About EverTrue and Aidentified

EverTrue is dedicated to fostering relationships between nonprofits and their donor bases through advanced AI insights and a variety of solutions designed for portfolio management and outreach. With a focus on understanding constituents and identifying key opportunities, they empower organizations like universities and healthcare providers to enhance their fundraising endeavors effectively.

Aidentified, on the other hand, specializes in wealth intelligence, enabling financial advisors to strengthen their client relationships through enriched data that helps identify high-value prospects. With access to a vast repository of consumer and professional data, Aidentified positions itself to provide significant value to clients looking to understand their prospects better.

In conclusion, this strategic partnership signals a new era in nonprofit fundraising, leveraging technological advancements to facilitate more meaningful engagement and ultimately, greater success in achieving fundraising goals. EverTrue’s commitment to acting as a growth partner means the causes that matter most have the tools they need to thrive, particularly in challenging economic climates.