Yamatane Launches New Site to Promote Terraced Rice Fields
Yamatane's Terraced Rice Fields Website Launch
Yamatane Co., Ltd., headquartered in Koto City, Tokyo, has announced the launch of its new website "Yamatane and Terraced Rice Fields" today. This initiative aims to widely promote the charm of terraced rice fields and the company's conservation activities.
Background and Overview of the Website
Terraced rice fields, with their ever-changing beauty across the seasons, have been cherished as a part of Japan's original landscapes. These fields are not only visually stunning but also essential for the production of rice characterized by its sweetness and stickiness, thanks to the significant temperature variations experienced during the day and night. Moreover, they play a crucial role in national land preservation and biodiversity through rainwater retention, which helps in flood control and ecosystem maintenance.
However, in recent years, the terraced rice fields have been at risk of deterioration due to the shortage of caretakers and an aging farming population. Yamatane recognizes this pressing issue and has taken steps to address it. Starting in 2024, the company will become the corporate owner of the "Hoshi-toge Terraced Rice Fields" in Tohkachi City, Niigata Prefecture. Through activities such as rice planting and harvesting experiences targeted at our shareholders, Yamatane aims to actively contribute to the conservation of these invaluable rice fields.
The newly launched website "Yamatane and Terraced Rice Fields" provides a clear and engaging overview of the value of terraced fields and the company's commitments. The goal is to foster understanding and empathy for the conservation of terraced rice fields among a broader audience.
For those interested, more information can be found on the official website: Yamatane and Terraced Rice Fields.
Contact for Inquiries
For any inquiries regarding this announcement, please contact:
Yamatane Co., Ltd. Management Planning Department, Public Relations
Phone: 03-3820-1116
E-mail: [email protected]
Topics Consumer Products & Retail）
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