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Celebrating Innovation: Gretchen Littlefield Nominated as DMAW's 2026 Changemaker of the Year

Moore, a leader in the constituent experience management arena, proudly announced that its CEO, Gretchen Littlefield, has been named the 2026 Changemaker of the Year by the Direct Marketing Association of Washington (DMAW). This prestigious award is presented annually to acknowledge a standout individual who has made remarkable contributions to the fields of marketing and fundraising.

A Visionary Leader

Since taking the helm at Moore in 2019, Littlefield has propelled the company into new dimensions. Notably, she spearheaded the development of SimioCloud, Moore's sophisticated proprietary data intelligence platform. This has not only transformed how Moore engages with its clients but also redefined the standards within direct marketing strategies. With over two decades of experience, Gretchen's leadership is characterized by her unwavering commitment to innovation and collaboration, key traits that resonate deeply within the direct marketing community.

According to Raeshawn Crosson, the executive director of DMAW, "Gretchen embodies the qualities we aspire to recognize with this honor. Her influence extends beyond her professional achievements; she is a driving force for change, innovation, and a source of inspiration for those within the industry."

Recognition of Dedication

The Changemaker Award is reserved for individuals demonstrating extraordinary leadership, creativity, and a dedication to fostering positive changes in the marketing and fundraising sectors. During her tenure at Moore, Littlefield has acquired a multitude of achievements, including aiding some of the most respected, purpose-driven brands in navigating their fundraising and branding strategies. Her thoughtful approach has resulted in enhanced trust and engagement, benefitting clients as well as the wider community.

In her response to the recognition, Littlefield expressed her gratitude, stating, "Receiving this award from DMAW, a pivotal organization in our industry, is particularly meaningful to me. I am privileged to work alongside incredibly talented individuals who continuously challenge the status quo and contribute to the advancement of our field. I owe much of this success to the relentless creativity, innovation, and dedication of the Moore team, who inspire me daily."

Upcoming Awards Ceremony

Gretchen Littlefield is set to be honored with the award at DMAW’s annual Best of Direct Awards Ceremony scheduled for December 3, 2026, in Washington, D.C. This ceremony serves as a pivotal moment for stakeholders within the direct marketing industry, offering an opportunity to celebrate outstanding achievements and contributions.

Moore continues to thrive as a critical player in the purpose-driven economy. The company’s mission focuses on bolstering client experiences through strategic execution backed by powerful data insights from SimioCloud. Moore’s commitment lies in creating connected experiences that not only enhance brand engagement but also inspire actionable outcomes, thereby increasing mission impact.

To learn more about Moore and its initiatives, you can visit moore.com.

Conclusion

Gretchen Littlefield's recognition as DMAW's 2026 Changemaker of the Year underscores her influential role in the direct marketing and fundraising landscape. Under her guidance, Moore continues to lead with innovation and integrity, positioning itself as a cornerstone in facilitating positive change within the industry.