Massage Envy and AMTA Empower Future Therapists with Grant Funding

Supporting the Future of Massage Therapy



The landscape of massage therapy has just become more vibrant as the American Massage Therapy Association (AMTA) reveals the latest recipients of their massage school grants, generously funded by Massage Envy. This initiative not only strengthens the profession but also supports the next generation of therapists eager to leave their mark in the industry.

On July 2, 2025, AMTA proudly announced its sixth round of grants, totaling $50,000, with each of the five awarded institutions receiving $10,000. The lucky recipients this time around are:

  • - Ana G. Mendez University
  • - Bodycraft Wellness & Massage Center, LLC
  • - Fair Oaks Massage Institute
  • - Lima Hana Massage Education Center
  • - Missouri Institute of Massage Therapy and Bodywork

These grants are focused on enhancing the educational infrastructure, enabling schools to attract, train, and graduate highly talented massage therapists who are essential for the industry's growth.

Commitment to the Future of Massage



Todd Schrader, CEO of Massage Envy Franchising, expressed the company's enthusiasm for this ongoing partnership with AMTA. “We are thrilled to celebrate the latest round of AMTA grant winners,” Schrader stated. He further reiterated Massage Envy's commitment to supporting massage schools by providing valuable resources that empower students to excel in their chosen profession.

Cindy E. Farrar, the National President of AMTA, echoed this sentiment by emphasizing the grants' role in stimulating numerous initiatives. “With these grants, we have been able to provide countless initiatives and encouragement for future massage therapy professionals,” Farrar noted, indicating AMTA's dedication to advancing the industry through a strong and enduring alliance with Massage Envy.

About Massage Envy and AMTA



Founded in 2002 and based in Scottsdale, Arizona, Massage Envy has become a household name in the massage and skincare industry. With over 1,000 franchise locations across 49 states, the brand has collectively provided over 225 million services in skin care and body care. Although Massage Envy is not directly involved in the administration of the grant program, its funding is vital for fostering educational opportunities in the field.

The American Massage Therapy Association, the largest non-profit professional association for massage therapists, works tirelessly to promote ethical practices and standards in the profession, assisting its members in navigating the complex terrain of licensing and continuing education.

The Growing Importance of Massage Therapy



As more individuals seek natural and holistic approaches to wellness, the demand for qualified massage therapists continues to rise. Through programs such as these grants, AMTA is strategically placed to ensure that the future workforce is well-prepared to meet the challenges and demands of the evolving landscape of massage therapy.

This initiative is a promising step forward, creating a foundation for future practitioners equipped with the skills and knowledge necessary for effective patient care and services. AMTA’s commitment to public outreach about the advantages of massage underscores their role as advocates for the industry, making these grants not just a financial contribution but a significant bolster to communal health and wellness.

For anyone interested in pursuing a career in massage therapy or in search of a qualified therapist, the AMTA offers an easily accessible Massage Therapist Locator Service, bridging the gap between service seekers and providers in their areas.

In conclusion, AMTA and Massage Envy's collaboration signifies a critical investment in education and professional development—fostering both individual careers and the industry as a whole.

For further information about AMTA, visit AMTA and to learn more about Massage Envy's services, check out Massage Envy.

Topics Health)

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