Celebrate Life's Sweet Moments with Pino and the Game of Life Collaboration

Introducing a Sweet Collaboration

This autumn, Morinaga Milk Industry Co., Ltd. is launching a limited-edition series of Pino ice cream assortments inspired by the classic board game, 'The Game of Life', in collaboration with Takara Tomy. The two unique flavors, each in a specially designed package, will be available nationwide starting September 8 for the chocolate assortment, followed by the strawberry assortment on October 27.

For those who may not know, 'The Game of Life' launched in the United States back in 1960 and has been a beloved favorite for decades. It allows players to experience various life events while racing to become a millionaire. By using two themed Pino packages, customers can create a custom version of the game that includes thrilling Pino-themed experiences.

The Joy of Pino

Since its debut in 1976, Pino has become a quintessential treat, celebrated for its delightful balance of chocolate and ice cream. Designed to bring smiles with every bite, Pino has won the hearts of generations of ice cream lovers. As the brand approaches the significant milestone of its 50th anniversary in October 2025, the collaboration with 'The Game of Life' aligns perfectly with Pino’s legacy of joy and enjoyment.

How the Game Works

The two special Pino packages each serve a different purpose. One package contains the necessary game components such as a roulette, tokens, profession cards, and Pino cards, while the other serves as the game board. You can mix and match the Pino chocolate assortments with the strawberry assortments to make unique game versions. Using more than two packages also allows players to connect start and finish lines, expanding the gameplay experience.

In this joyful version of 'The Game of Life', players will advance by spinning the roulette, facing original events tied to the Pino brand. As they collect Pino cards, they can aspire to become a Pino millionaire, encouraging friendly competition among family and friends.

Flavors to Savor

The limited edition Pino Strawberry Assortment features three delectable strawberry flavors: Strawberry, Strawberry Milk, and Double Strawberry. Each flavor presents its own enticing combination, sure to satisfy any sweet tooth. The classic Pino Chocolate Assortment includes three varieties: Vanilla, Almond, and Chocolate, each delivering a delightful taste that complements the spirit of the game. Both packages include a total of 21 ice cream pieces, making this a perfect treat for game night.

Join the Fun!

Gather your family and friends to enjoy the thrilling ups and downs of life while indulging in Pino's delightful flavors this autumn. The partnership between Pino and 'The Game of Life' raises the bar on game night, providing a unique experience that reflects the joy of life's journey—just like Pino's history. Find these exciting new offerings on store shelves this fall, and make sweet memories with every game played!

The Cultural Impact of 'The Game of Life'

Since its launch in Japan in 1968, 'The Game of Life' has continuously evolved, adapting its themes to reflect societal trends and offering new versions to keep the gameplay fresh and engaging. Its flagship model remains the Standard Edition, while the Theme Line Edition includes collaborations with popular characters and trends, making it accessible and appealing to new generations of players.

With over 16 million units sold in Japan, 'The Game of Life' not only signifies memorable family moments but also represents a significant piece of Japanese entertainment history. Through this collaboration with Pino, both brands hope to create even more cherished memories for players—one delicious bite at a time.

In Conclusion

This collaboration is not just an enticing new product line; it's a celebration of life, laughter, and the joy of sharing moments with loved ones. Don’t miss out on the chance to experience the delightful fusion of ice cream and gaming this fall. Be a part of this exciting journey and aim to become a Pino millionaire—life is all about the sweet moments after all!