KB Home Makes Strategic Entry into the Atlanta Housing Market with New Community Development
KB Home, a prominent player in the U.S. homebuilding industry and listed on the NYSE under the symbol KBH, has taken a significant step in its growth strategy by expanding its operations into the bustling Atlanta housing market. This move comes as part of the company's vision to tap into one of the top five housing markets in the nation.
Leading this expansion is Bill Schmidt, who joined KB Home as Division President in 2025. With over 35 years of experience in homebuilding, including more than 25 years specifically in the Atlanta area, Schmidt brings a wealth of knowledge and expertise to the company. His leadership will focus on key areas including land acquisition, construction, sales, and customer service - critical components as KB Home seeks to establish and grow its market presence.
The company's initial venture in Atlanta includes the acquisition of 110 homesites, setting the foundation for what will soon be its first new-home community, named Whitley Meadows. Scheduled to open its doors in early 2027, Whitley Meadows will offer various single-family homes ranging between 2,000 to 3,100 square feet. The community aims to create an environment that promotes a family-friendly atmosphere, reflecting the small-town charm that Bethlehem, Georgia, is known for.
As part of the project, planned amenities will include a pool, cabana, playground, and walking trails, catering to the needs of families and individuals alike. Whitley Meadows is located in Gwinnett County, which is celebrated for its highly rated schools, making it an attractive option for families looking for quality education for their children. Additionally, the community's strategic positioning near State Road 316 and Interstate 85 ensures easy accessibility to major employment hubs within the Atlanta metropolitan area.
Vince DePorre, Regional President of KB Home, expressed enthusiasm over the opportunities in Atlanta, noting that Schmidt's extensive experience across various aspects of homebuilding will be vital as they build their brand within the region. "Bill's broad experience across multiple disciplines, combined with his deep knowledge of the Atlanta housing market, has been invaluable as we establish our presence in the region," DePorre stated.
KB Home's foray into Atlanta aligns with its broader strategy of building upon its nearly 70-year legacy in homebuilding. The company has constructed over 700,000 quality homes and has been recognized as one of the top national homebuilders based on customer satisfaction surveys. What sets KB Home apart is its commitment to forging lasting relationships with customers and offering a personalized homebuilding experience that aligns with buyers' values, all at accessible price points.
Moreover, KB Home has made sustainability a cornerstone of its operations, achieving high residential energy-efficiency ratings and delivering more ENERGY STAR® certified homes than any other builder in the industry. This dedication not only aids in lowering the overall cost of homeownership for its customers but also aligns with a growing demographic that prioritizes eco-friendly living.
As the Atlanta market continues to evolve with increasing demand for single-family homes, KB Home's entry is poised to contribute significantly to the local housing landscape. With Whitley Meadows as the starting point, the company anticipates opening additional communities in the greater Atlanta area in the years to come, strengthening its foothold and furthering its mission of providing quality homes that meet the diverse needs of families across the region.
For those interested in learning more about KB Home's offerings or the upcoming Whitley Meadows community, a call to 888-KB-HOMES or a visit to their website at kbhome.com will provide all the necessary information.
In summary, KB Home's strategic move into the Atlanta housing market marks an exciting chapter in its growth story. Under Schmidt's capable leadership and with an eye towards sustainable building practices and customer satisfaction, the company is well-equipped to thrive in this competitive landscape.
Leading this expansion is Bill Schmidt, who joined KB Home as Division President in 2025. With over 35 years of experience in homebuilding, including more than 25 years specifically in the Atlanta area, Schmidt brings a wealth of knowledge and expertise to the company. His leadership will focus on key areas including land acquisition, construction, sales, and customer service - critical components as KB Home seeks to establish and grow its market presence.
The company's initial venture in Atlanta includes the acquisition of 110 homesites, setting the foundation for what will soon be its first new-home community, named Whitley Meadows. Scheduled to open its doors in early 2027, Whitley Meadows will offer various single-family homes ranging between 2,000 to 3,100 square feet. The community aims to create an environment that promotes a family-friendly atmosphere, reflecting the small-town charm that Bethlehem, Georgia, is known for.
As part of the project, planned amenities will include a pool, cabana, playground, and walking trails, catering to the needs of families and individuals alike. Whitley Meadows is located in Gwinnett County, which is celebrated for its highly rated schools, making it an attractive option for families looking for quality education for their children. Additionally, the community's strategic positioning near State Road 316 and Interstate 85 ensures easy accessibility to major employment hubs within the Atlanta metropolitan area.
Vince DePorre, Regional President of KB Home, expressed enthusiasm over the opportunities in Atlanta, noting that Schmidt's extensive experience across various aspects of homebuilding will be vital as they build their brand within the region. "Bill's broad experience across multiple disciplines, combined with his deep knowledge of the Atlanta housing market, has been invaluable as we establish our presence in the region," DePorre stated.
KB Home's foray into Atlanta aligns with its broader strategy of building upon its nearly 70-year legacy in homebuilding. The company has constructed over 700,000 quality homes and has been recognized as one of the top national homebuilders based on customer satisfaction surveys. What sets KB Home apart is its commitment to forging lasting relationships with customers and offering a personalized homebuilding experience that aligns with buyers' values, all at accessible price points.
Moreover, KB Home has made sustainability a cornerstone of its operations, achieving high residential energy-efficiency ratings and delivering more ENERGY STAR® certified homes than any other builder in the industry. This dedication not only aids in lowering the overall cost of homeownership for its customers but also aligns with a growing demographic that prioritizes eco-friendly living.
As the Atlanta market continues to evolve with increasing demand for single-family homes, KB Home's entry is poised to contribute significantly to the local housing landscape. With Whitley Meadows as the starting point, the company anticipates opening additional communities in the greater Atlanta area in the years to come, strengthening its foothold and furthering its mission of providing quality homes that meet the diverse needs of families across the region.
For those interested in learning more about KB Home's offerings or the upcoming Whitley Meadows community, a call to 888-KB-HOMES or a visit to their website at kbhome.com will provide all the necessary information.
In summary, KB Home's strategic move into the Atlanta housing market marks an exciting chapter in its growth story. Under Schmidt's capable leadership and with an eye towards sustainable building practices and customer satisfaction, the company is well-equipped to thrive in this competitive landscape.
Topics General Business）
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