Cafuné's Enchanting Tokyo Holiday Pop-Up Event
Cafuné, a modern bag brand born in Hong Kong, is set to spread the holiday cheer with its "Tokyo Holiday Pop Up" starting December 12, 2025. The event will take place at NEWoMan Shinjuku on the first floor of the shopping mall directly connected to JR Shinjuku Station's new southern exit.
This pop-up is carefully curated for the holiday season and offers a fantastic selection perfect for gifting loved ones or indulging in self-appreciation. Attendees can look forward to exclusive items such as the limited 25FW color 'Terracotta,' along with the fresh shades 'Mocha' and 'Cedar.' Signature items like the 'Small Lune Crossbody,' 'Soft Fold Bag,' and 'Ori Tote' will also be available, ensuring there's an option to elevate any holiday look. For travelers, the collection includes indispensable items like wallets and the latest 'Stance Passport Holder' to make year-end travels a breeze.
A highlight of this pop-up is the debut of the 'Terracotta' color in Kanto. This eye-catching shade adds a touch of vibrancy and sophistication to autumn and winter wardrobes, making it a must-have for any fashion-forward individual. The color draws inspiration from the rich hues of aged clay and the elegant patina of ceramics, providing a unique and warm tone.'
In addition, a special limited-edition Christmas set will be available, allowing customers to mix and match the popular 'Stance Bag' with the 'Double-C Wallet' at a special price. The excitement continues as every purchase comes in a Christmas-themed shopping bag and includes a card for writing heartfelt messages to loved ones. There will even be exclusive benefits for buyers available only at the pop-up event.
Explore the festive offerings and discover gifts filled with sentiment to make this holiday season truly memorable.
Tokyo Holiday Pop-Up Details
- - Event Duration: December 12, 2025 (Friday) - December 25, 2025 (Thursday) for 14 days
- - Store Hours: Monday to Saturday 11:00 AM - 8:30 PM, Sunday and Holidays 11:00 AM - 8:00 PM (according to NEWoMan Shinjuku)
- - Location: NEWoMan Shinjuku 1F, 4-1-6 Shinjuku, Tokyo
Note: Store inventories will change daily, so please contact the store directly for the availability of specific items.
Exclusive Pop-Up Benefits
1. Free Original Tote Bag
- - A gift for the first 400 customers who spend over 50,000 yen (including tax) during the event.
- - Available starting December 12, limited to one per person per transaction until supplies last.
2. Christmas-Themed Shopping Bag & Card
- - Every purchase comes in a special holiday shopper adorned with a Christmas charm and a card that can be transformed into a gift card for key messages.
3. Special Christmas Gift Set
- - Pick any color combination of the 'Stance Bag' and 'Double-C Wallet' at a set price of 108,790 yen (including tax), which includes a gift box. The usual price is 137,720 yen. Limited to 40 sets.
Featured Pop-Up Products
25FW Limited Color 'Terracotta'
- - This exclusive seasonal shade encapsulates the essence of rich, aged clay, adding depth and warmth to your winter style. It introduces a charming accent that stands out beautifully against monochrome autumn collections.
New Colors for 25FW
- - 'Cedar': Inspired by deep wood grains, this rich brown adds sophistication to any stylish adult look, aligning perfectly with the current trend in earthy neutrals.
New 'Stance Passport Holder'
- - Designed for optimal travel functionality, this accessory features slots for passports, cards, documents, and currency, all crafted from durable Italian textured leather. Its iconic C-Lock strap keeps everything secure, making it a refined gift for travelers.
About Cafuné
Founded in 2015, Cafuné aims to provide modern and timeless accessories for the contemporary woman using high-quality materials. The name "Cafuné" means to caress a loved one's hair in Portuguese, symbolizing the cherished connection between the owner and the bag, meticulously crafted to resonate with individual style and creativity.
For those interested in the latest collections, official updates can be found via the
Cafuné website and their active
Instagram account as well as on
X (Twitter).