Introduction
In a move that resonates with Japan's evolving real estate landscape, Mirai Asset, based in Nagoya City, has partnered with Good Life Co., a Tokyo-based pioneer in real estate technology, to launch a groundbreaking platform known as 'Good Life Square'. This platform is set to redefine the manner in which rental housing information is distributed, catering to the growing needs and complexities of the housing market amid Japan's demographic changes.
Background
Japan is currently navigating a critical demographic shift characterized by declining birth rates and an increasing elderly population. Between 1988 and 2018, the number of vacant homes intended for rent or sale doubled, shedding light on the pressing need for better utilization of existing housing stock. This situation underscores the importance of creating an efficient rental distribution market that addresses diverse housing needs and ensures that potential renters can find properties meeting their requirements.
Importance of Security Measures
As the world increasingly turns to cloud services, the need for robust information security systems has also surged. The Japanese government is advocating for the adoption of the "cloud-first" principle, aiming to harness the benefits of cloud solutions to deliver more secure and efficient administrative services. The advantages of cloud services lie not only in their inherent security features but also in their capacity to simplify the complex IT infrastructures that many companies currently face.
According to the Digital Agency's guidelines, many cloud services come equipped with essential information security functions, and those that boast internationally recognized security certifications are better positioned to safeguard sensitive information than traditional on-premises systems.
Rising Concerns
The uptick in data breach incidents across various corporations has amplified the urgency surrounding information security. Consequently, businesses are compelled to fortify their IT infrastructures, integrating more advanced security measures and business continuity planning (BCP) to mitigate risks. With this backdrop, the introduction of Good Life Square is timely, as it can significantly enhance the efficiency of rental businesses while improving their security frameworks.
What is Good Life Square?
Good Life Square is designed to streamline the operations within the real estate rental sector. This B2B distribution platform allows property management firms and rental brokerage companies to post and search property listings free of charge. By enabling features like viewing appointments and tenant applications to be conducted through a real-time connection with core systems, Good Life Square greatly enhances operational efficiency.
Furthermore, the platform simplifies tasks that traditionally required phone calls or fax communications—like vacancy confirmations and application status checks—by facilitating seamless chat communications. This transformation not only speeds up processes but also increases their accuracy, ultimately benefiting the overall operation of rental businesses.
From marketing vacancies to managing post-occupancy arrangements, Good Life Square aims to provide a comprehensive online solution that not only aids rental companies in their leasing activities but also helps tackle vacancy management efficiently.
Company Vision
Good Life Co. is committed to the mission of creating enhanced living experiences through technology and empathy. As a property tech entity, the company provides an array of cloud-based services tailored to the real estate sector, responding swiftly to legal reforms and technological advancements in the market. They aim for a holistic digital transformation in real estate practices with a focus on creating sustainable living solutions for communities across Japan.
With a strong foundation laid through initiatives like Good Life Square, Good Life Co. is poised to lead the way in fostering a rental market that is not only efficient but also responsive to the needs of today’s society.
For more detailed inquiries, contact Good Life's Marketing Department at 03-5423-7836 or reach out via email at
[email protected].