#Japan #Shibuya #Vpon #AI Value Design Lab #Cross-Border DX

Vpon Takes a Bold Step in AI for Japan's Future

In a significant move towards tackling Japan's demographic challenges, Vpon JAPAN Co., Ltd. has announced the launch of its new initiative, the "Vpon AI Value Design Lab." This initiative aims to address pressing issues such as population decline and labor shortages, positioning itself as a key component of Vpon's overarching strategy known as the "Sun Drying Project," which emphasizes an ultra-AI shift.

Background: Challenges Facing Japanese Society

According to the latest report by the Cabinet Office, titled the 2023 White Paper on an Aging Society, Japan's total population is forecasted to drop below 100 million by 2056, reaching approximately 99.65 million. Furthermore, statistics from the Ministry of Internal Affairs and Communications indicate a consistent decline in the working-age population (ages 15-64), projected to fall to 52.75 million by 2050—representing a 29.2% decrease since 2021. These demographic shifts have triggered severe labor shortages in various industries, particularly in sectors like accommodation and food services, as well as among small and medium-sized enterprises. The issue is even more pronounced in rural areas, leading to increased regional disparities. Given these circumstances, enhancing productivity through the utilization of AI technology has become an urgent necessity.

Mission and Future Developments of Vpon AI Value Design Lab

The Vpon AI Value Design Lab is centered around the theme "Empowering Local Challenges with AI Across Japan." Drawing from Vpon's extensive experience in data analysis and leveraging Asia's largest data infrastructure, the lab will spearhead various initiatives aimed at improving local productivity and creating sustainable business models by supporting AI implementation, especially in regions that suffer from declining populations and workforce shortages.

AI Implementation Support Program

The lab will initiate a support program dedicated to AI implementation, targeting local governments, destination management organizations (DMOs), and local businesses that are grappling with labor shortages. By establishing data-driven decision-making processes and facilitating cross-border digital transformation, Vpon intends to aid in bolstering local communities and creating sustainable business solutions. More details about the AI consulting services can be found here.

Promoting Collaboration on Diverse AI Projects

In addition to this, Vpon plans to launch various AI utilization projects and collaborate with municipalities, DMOs, and businesses to address the wide array of challenges faced by local societies. Committed to fostering open innovation, the lab will actively work on building extensive partnerships across different sectors. For instance, Vpon has already made strides in this area, as noted in a press release detailing their innovative data analysis service powered by a conversational AI chatbot, which you can read here.

A Vision for the Future of Japan with AI

The Vpon AI Value Design Lab is envisioned to play a pivotal role in realizing Vpon's guiding principle: "Creating Asia's Future Through the Power of Data and AI." By fostering broad partnerships beyond traditional industry boundaries, the lab aims to contribute significantly to solving societal problems in Japan. The future promises exciting developments, and stakeholders are encouraged to remain engaged and watch how Vpon's initiatives unfold.

About Vpon

Vpon is a leading cross-border DX company in Asia, leveraging proprietary AI technology and data to enhance business growth beyond borders. The Japan branch’s mission is to invigorate the world through Japan's appeal by providing digital marketing solutions that support inbound promotion and overseas expansion. As part of its commitment to increasing the Cool Japan market to 50 trillion yen, Vpon also hosts the "Cool Japan DX Summit" and collaborates with over 200 municipalities and private enterprises.

Company Overview

• - Name: Vpon JAPAN Co., Ltd.
• - Headquarters: 3-15-7 Sendagaya, Shibuya, Tokyo, AMBRE 6F
• - CEO: Yoshitaka Shinohara
• - Business Areas: Big data analysis through proprietary AI, smartphone advertising platforms, inbound and outbound marketing support, DMP construction, operational management for the Cool Japan DX Summit, and support for the Cabinet Office's Cool Japan Public-Private Partnership Platform (CJPF).
• - Established: June 2014
• - Website: https://www.vpon.com/jp/