FamilyMart Launches Exciting Campaign with Discounts and Meal Upgrades
FamilyMart, a leading convenience store in Japan, has recently announced an exciting initiative aimed at providing customers with more value amidst the rising cost of living. This initiative, part of their ongoing 'Value Relay' campaign, is designed to make shopping fun and affordable for patrons across the nation.
From September 16 to September 29, 2025, customers can take advantage of a special offer where purchasing any two rice balls along with either 'Aoyama Koicha' or 'Aoyama' tea will grant a 100 yen discount on the total. This is a rare chance for rice ball lovers to indulge in their favorite snacks at a more wallet-friendly price. The deal is available at approximately 16,300 FamilyMart locations across Japan.
In light of the recent spikes in raw material costs, many retail prices have seen a hike, compelling FamilyMart to strategize on how they can provide their customers with economic relief. With this campaign, the aim is not just to attract customers but to ensure that they feel valued while shopping. The sixth installment of the 'Value Relay' comes as a response to the prevailing economic climate, with pricing and discounts tailored to meet customer needs.
In addition to the rice ball promotion, for the duration of the campaign, five popular bento box varieties will feature a 20% increase in rice portions. During a similar promotion two years ago, sales for these product lines surged by 200% compared to previous weeks, demonstrating strong customer appreciation for increased value offerings.
Here’s a closer look at some of the enhanced bento offerings available:
1. Mentaiko Nori Bento
- Price: 555 yen (tax included: 599 yen)
- Description: This bento features a delightful combination of fried white fish, mentaiko, and various side dishes, all elegantly arranged over a generous serving of rice.
2. 3-Color Soboro & Chicken Nanban Bento
- Price: 580 yen (tax included: 626 yen)
- Description: A mouthwatering mix of chicken soboro, egg soboro, topped with sesame-topped rice paired with Chicken Nanban, a traditional deep-fried chicken dish.
3. Special Sauce Grilled Beef Kalbi Box
- Price: 625 yen (tax included: 675 yen)
- Description: Enjoy the smoky flavor of grilled beef rib meat, accentuated with a rich and spicy sauce, served over an ample rice portion.
4. Tonkatsu Bento (Special Sauce Included)
- Price: 647 yen (tax included: 698 yen)
- Description: A fulfilling tonkatsu dish featuring tender pork accompanied by a special sauce infused with a mix of sweetness and flavor.
5. Juicy Hamburger Bento
- Price: 647 yen (tax included: 698 yen)
- Description: This bento boasts a large, juicy hamburger grilled to perfection, served with a flavorful demi-glace sauce, guaranteed to satisfy hungry appetites.
FamilyMart remains steadfast in its mission, encapsulated by their motto: 'You and your Convenience, FamilyMart.' By closely aligning with community values and understanding customer needs, FamilyMart strives to be an indispensable local fixture. This campaign not only highlights their dedication to customer service but also reassures patrons that they can continue to enjoy quality food and products without straining their budgets.
With exciting savings and larger meal portions, there’s no better time to visit FamilyMart. Customers are encouraged to seize this opportunity to enhance their shopping experience while enjoying their favorite rice balls and bento dishes at fantastic prices!
Campaign Overview
From September 16 to September 29, 2025, customers can take advantage of a special offer where purchasing any two rice balls along with either 'Aoyama Koicha' or 'Aoyama' tea will grant a 100 yen discount on the total. This is a rare chance for rice ball lovers to indulge in their favorite snacks at a more wallet-friendly price. The deal is available at approximately 16,300 FamilyMart locations across Japan.
Background on the Offer
In light of the recent spikes in raw material costs, many retail prices have seen a hike, compelling FamilyMart to strategize on how they can provide their customers with economic relief. With this campaign, the aim is not just to attract customers but to ensure that they feel valued while shopping. The sixth installment of the 'Value Relay' comes as a response to the prevailing economic climate, with pricing and discounts tailored to meet customer needs.
Popular Side Dishes and Enhanced Offer
In addition to the rice ball promotion, for the duration of the campaign, five popular bento box varieties will feature a 20% increase in rice portions. During a similar promotion two years ago, sales for these product lines surged by 200% compared to previous weeks, demonstrating strong customer appreciation for increased value offerings.
Here’s a closer look at some of the enhanced bento offerings available:
1. Mentaiko Nori Bento
- Price: 555 yen (tax included: 599 yen)
- Description: This bento features a delightful combination of fried white fish, mentaiko, and various side dishes, all elegantly arranged over a generous serving of rice.
2. 3-Color Soboro & Chicken Nanban Bento
- Price: 580 yen (tax included: 626 yen)
- Description: A mouthwatering mix of chicken soboro, egg soboro, topped with sesame-topped rice paired with Chicken Nanban, a traditional deep-fried chicken dish.
3. Special Sauce Grilled Beef Kalbi Box
- Price: 625 yen (tax included: 675 yen)
- Description: Enjoy the smoky flavor of grilled beef rib meat, accentuated with a rich and spicy sauce, served over an ample rice portion.
4. Tonkatsu Bento (Special Sauce Included)
- Price: 647 yen (tax included: 698 yen)
- Description: A fulfilling tonkatsu dish featuring tender pork accompanied by a special sauce infused with a mix of sweetness and flavor.
5. Juicy Hamburger Bento
- Price: 647 yen (tax included: 698 yen)
- Description: This bento boasts a large, juicy hamburger grilled to perfection, served with a flavorful demi-glace sauce, guaranteed to satisfy hungry appetites.
Conclusion
FamilyMart remains steadfast in its mission, encapsulated by their motto: 'You and your Convenience, FamilyMart.' By closely aligning with community values and understanding customer needs, FamilyMart strives to be an indispensable local fixture. This campaign not only highlights their dedication to customer service but also reassures patrons that they can continue to enjoy quality food and products without straining their budgets.
With exciting savings and larger meal portions, there’s no better time to visit FamilyMart. Customers are encouraged to seize this opportunity to enhance their shopping experience while enjoying their favorite rice balls and bento dishes at fantastic prices!
Topics Consumer Products & Retail）
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