#Japan #Tokyo #Agribusiness #ICHI-GO-CAN #Agnavi

Innovative Agribusiness Online Seminar Series

The AgriFuture Japan organization, chaired by Hiroki Agose and based in Minato, Tokyo, is excited to announce an online seminar series focused on exploring new possibilities in agribusiness. The events will feature speakers who are influential in the field and specialize in innovations and new business support.

First Seminar Details

The first session is scheduled for June 18, 2026. The keynote speaker will be Sung-Hee Hyun, CEO of Agnavi, known for promoting the distribution reform of traditional industries and connecting them to the global market through the introduction of the ICHI-GO-CAN® — a small-sized aluminum can for sake. Sung-Hee Hyun’s presentation will focus on the restructuring challenges faced by the sake industry, particularly why sake has struggled in global markets, and how innovative changes like the ICHI-GO-CAN® can offer new industrial models.

Attendees will also learn about AgriFuture Japan's "Innovator Training Academy" and its online school initiatives that aim to foster new value creation and address key challenges in agribusiness.

Seminar Agenda

• - Overview of Structural Challenges in the Sake Industry: Discussion about distribution, retention, and consumption limitations that hinder the competitiveness of sake on a global scale.
• - Restructuring through ICHI-GO-CAN®: Examining supply chain reforms introduced by the aluminum can format and how smaller sizes can create new markets and transform consumer experiences.
• - Potential for Innovation in Sake: Investigating the global expansion potential leveraging regional resources and how restructuring can lead to new industrial prospects.

Target Audience

This seminar is a must for:

• - Entrepreneurs looking to dive into agribusiness and establish new projects.
• - Individuals interested in solving social issues through agribusiness.
• - Current agricultural managers wanting to initiate transformative changes in their operations.

Registration Information

• - Interested individuals can sign up through Peatix using the following link: Join the Seminar

Speaker Profile

Sung-Hee Hyun

CEO of Agnavi and Visiting Associate Professor at Tokyo University of Agriculture. Originating from Gunma Prefecture, Sung-Hee completed his studies in agricultural chemistry at Tokyo University of Agriculture, where he earned his doctorate. He has previously worked on essential amino acids and research for nationally designated intractable diseases, and he founded Agripay during his student years. In 2020, he established Agnavi to promote the ICHI-GO-CAN®, partnering with over 160 breweries nationwide to extend domestic and international sales channels. His efforts include raising over 45 million yen through crowdfunding, contributing significantly to the structural transformation of the sake industry.

About the Organizers

AgriFuture Japan

Official Website
Located in Minato, Tokyo, AgriFuture Japan aims to cultivate the next generation of agricultural managers through its AFJ Japan Agricultural Management School, which opened its doors in April 2013. The organization has recently revamped its educational content to meet the evolving needs of agricultural environments, ensuring a comprehensive approach to developing workforce capabilities in agribusiness.

Online Learning and Training

The AFJ offers online courses through its agricultural management school, tailored to meet various learning needs based on years of farming experience or specific issues to address. The courses are designed for convenience, allowing integration with participants' work lives.

Additionally, the Innovator Training Academy focuses on practical curriculums aimed at creating new value and solving challenges in agribusiness, enabling participants to generate ideas from conception to planning in as little as one year.