Afternoon Tea Fair
2025-05-15 05:39:40

Exciting Collaboration: Afternoon Tea Fair at FamilyMart Launches with 25 Unique Items!

Afternoon Tea Fair at FamilyMart: A Must-Visit Event!



From May 20, 2025, FamilyMart will host a spectacular event titled "Afternoon Tea Fair", featuring an impressive lineup of 25 exclusive products designed in collaboration with the Afternoon Tea brand, operated by Ivy Company. This fair is part of FamilyMart's ongoing commitment to creating delightful experiences under the theme of "Your Happiness".

A Record-Breaking Collaboration!


Since 2019, FamilyMart has steadily collaborated with Afternoon Tea, starting with baked goods and expanding into a variety of items over the years. Among these collaborative products, bottled drinks from Afternoon Tea have become a staple favorite, with an impressive total of 290 million bottles sold as of April 2025. This fair marks the largest collaboration yet, bringing together various categories, including frappés, desserts, bread, baked goods, snacks, ice creams, chilled drinks, and bottled drinks—truly an event not to be missed!

A Taste of New Delights!


The fair will showcase many exciting new products that celebrate the flavors of tea, including a limited-edition version of the 2024 Best-Selling Frappé, the Royal Milk Tea Frappé, which will be available in a special variant with double the amount of tea-flavored cookies at a price of 334 yen (tax included).

Featured New Products:


  • - Royal Milk Tea Frappé with Extra Cookies
- Price: 334 yen (tax included)
- Release Date: May 20, 2025
- Details: A limited edition frappé featuring twice the amount of tea-flavored cookies, offering a delightful crunchy texture and rich milk tea flavor.
  • - Peach Earl Grey Milk Tea Frappé
- Price: 334 yen (tax included)
- Release Date: May 20, 2025
- Details: A refreshing frappé that includes juicy peach chunks, highlighting the delightful aroma of Earl Grey tea.

Cakes and Breads Inspired by Tea


The fair will also feature a variety of desserts and breads:
  • - Peach and Tea Cake
- Price: 297 yen (tax included)
- Release Date: May 16, 2025
- Details: This four-layer cake boasts a harmonious blend of fragrant peach and aromatic tea flavors.
  • - Earl Grey Melon Bread
- Price: 156 yen (tax included)
- Release Date: May 20, 2025
- Details: A melon bread enriched with Earl Grey tea leaves and layered with Earl Grey cream for a delicious experience.

Enjoy the Tea Experience


According to a representative from Afternoon Tea, this collaboration aims to enrich the moments spent enjoying tea. The extensive selection of 25 products will allow customers to explore various ways to enjoy their tea time through different pairings and flavors.

Other Exciting Additions


In addition to frappés and pastries, the fair will also introduce several cookies and snacks:
  • - Tea Chocolate Pretzels
- Price: 249 yen (tax included)
- Release Date: May 20, 2025
- Details: Elegant pretzels coated in rich tea chocolate for a delightful treat.

As the fair approaches, anticipation is growing, and fans of both FamilyMart and Afternoon Tea can't wait to experience the delectable offerings. Don’t miss out on this unique opportunity to indulge in wonderful tea-themed goodies starting May 20, 2025!

FamilyMart continues its mission to create a space that's indispensable in the lives of its customers, embodying the spirit of community and connection.


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Topics Consumer Products & Retail)

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