#Fender #Stratocaster #Erino Yumiki

A New Era of Musical Expression: The Erino Yumiki Stratocaster®

On September 24, 2026, Fender Musical Instruments Corporation is set to launch its first signature model, the Erino Yumiki Stratocaster®, alongside a limited edition pick set, the Erino Yumiki Signature Picks. Both items will be available at Fender Flagship Tokyo and the official online store, where pre-orders for the guitar will start on August 26, 2026.

Erino Yumiki, a talented guitarist, singer-songwriter, and composer, has captivated audiences since her childhood. Inspired by The Beatles during her middle school years, she honed her skills playing her father’s vintage guitars, gradually moving into songwriting. Her breakthrough came in 2008 when she won the grand prize at the 2nd SCHOOL OF SCHOOL FINAL, leading her to pursue a professional music career.

From 2013 to 2020, Yumiki served as a guitarist and vocalist for the band KIRINJI, collaborating with various renowned artists and contributing to music productions. Her vibrant online presence, especially on her YouTube channel, showcases her exceptional talent and versatility. In June 2026, she established her own label, KAIHO RECORDS, marking the beginning of an exciting new chapter in her solo career with the release of her first single,