#China #Taicang #RAINBOWCO #GENMA #KOCH

RAINBOWCO's Strategic Brand Upgrade for Port Container Equipment

Introduction
In a noteworthy move for enhancing its global presence, RAINBOWCO (SZ002483), a prominent player in high-end equipment manufacturing, announced on September 1, 2025, a strategic upgrade to its port container equipment branding. This change will unify the current GENMA-KALMAR brand into a singular corporate identity known as GENMA. This initiative aims to bolster GENMA's global footprint and marks a pivotal development in RAINBOWCO's expansion strategy.

About RAINBOWCO
Founded in 2003, RAINBOWCO operates five production facilities worldwide and employs over 3,600 staff. The company's revenue surpassed $1 billion in 2024, reflecting its robust growth trajectory. The port container equipment will continue to be manufactured by Jiangsu Rainbow Industrial Equipment Co., Ltd. (RIC), a wholly-owned subsidiary of the company located in Taicang, China.

Historical Context and Strategic Partnerships
RAINBOWCO's journey in the port equipment sector has been marked by strategic collaborations. Since 2004, it has maintained a partnership with global equipment giant Cargotec, leading to the establishment of a joint venture in Taicang in 2012. This initiative was centered around a dual-brand strategy that facilitated the construction, manufacturing, and global service provision for heavy port cranes under the GENMA and KALMAR names.

In 2020, the joint venture transitioned to RIC, enhancing operational efficiency and localization efforts. By 2022, RIC acquired global intellectual property rights for Kalmar's heavy port cranes, further integrating the strengths of both brands for expanded high-end market penetration. The recent 2025 brand strategy upgrade positions GENMA as the focal point for container port machinery, heralding a new chapter in high-end equipment manufacturing.

Quotes from Leadership
Martin Wu, the CEO of RAINBOWCO, emphasized the significance of this transition by stating, “RAINBOWCO remains committed to high-end equipment. This rebranding marks a critical milestone in our global strategy. We will continue to enhance our global production capabilities and deepen our local service networks to provide efficient and intelligent solutions to our customers worldwide.”

Upcoming Opportunities for Clients and Partners
As part of its commitment to innovation and customer engagement, RAINBOWCO invites global partners and stakeholders to experience the latest technologies from GENMA at various industry events:

• - TOC Africa 2025: September 17-18, Morocco (GENMA SOLUTIONS_B10)
• - TOC Americas 2025: October 21-23, Panama (GENMA SOLUTIONS_E6)
• - TOC Asia 2025: November 25-26, Singapore (GENMA SOLUTIONS_C10)

Conclusion
RAINBOWCO's strategic rebranding initiative is a clear signal of its dedication to advancing its competitive edge in the high-end manufacturing landscape. By establishing GENMA as a cornerstone brand, the company not only strengthens its market presence but also reinforces its commitment to delivering cutting-edge solutions that meet the evolving demands of the global port equipment market. For more information, visit GENMA Solutions.