Celebrating 80 Years of Torys with Unique Collaborations and Designs at Uniqlo

Torys Marks 80 Years with Creative Collaborations

Torys, the beloved Japanese whiskey brand, is celebrating its 80th anniversary with the exciting "Achi Kochi Torys" project, featuring unique initiatives that connect its cherished mascot, Uncle Torys, to fans. The second phase of this project launches in collaboration with Uniqlo, starting June 20 at the Uniqlo PARK Yokohama Bayside store. This partnership showcases the first collaboration with Uniqlo's innovative UTme! service, allowing customers to create personalized items using original Uncle Torys stamps.

The Exciting Details of the Collaboration

From June 20, visitors to the Uniqlo PARK Yokohama Bayside store will find original stamps that feature vibrant and lively designs of Uncle Torys, inspired by Yokohama's summer vibes and port atmosphere. The design process will utilize a dedicated app, offering users the chance to mix and match stamps to curate their one-of-a-kind items. Customers can choose from a variety of products, including basic T-shirts and tote bags, making this a perfect opportunity for fans to express their style.

Alongside the stamp launch, from late May, a fresh packaging design for the popular "Torys Highball Can" will also be introduced. This new design features uplifting messages from Uncle Torys, with a total of 16 unique illustrations that aim to brighten up anyone's day. The new can designs, available in both 350ml and 500ml versions, will gradually roll out starting from late May 2026.

A Background on Uncle Torys and Torys Brand

Torys, which was established shortly after World War II in 1946, has become a staple in Japan, bringing the culture of whiskey into the lives of many. Over the last eight decades, Uncle Torys has evolved into a symbol of warmth and positivity, always reminding customers to embrace life with a cheerful spirit. The character was crafted by renowned designer and illustrator Ryohei Yanagihara, who has strong ties to Yokohama. Under the impactful motto "I want to live like a human," Uncle Torys has delivered powerful messages encouraging positivity through various social changes over the years.

With the "Achi Kochi Torys" project, Uncle Torys continues to manifest in everyday scenarios, challenging the norms and inspiring joy through creativity and interactivity. The product launches and collaborations throughout the year will enable fans to enjoy their favorite whiskey brand and experience Uncle Torys in novel ways, reinforcing the brand's ongoing commitment to being a beloved companion in everyday life.

This collaboration between Torys and Uniqlo stands not just as a marketing strategy, but as a testament to the enduring legacy of Uncle Torys, who has remained a relatable presence through Japan's transformations. Celebrate with Torys and visit Uniqlo PARK Yokohama Bayside from June 20 to partake in this exclusive experience!

For More Information

To delve deeper into the exciting offerings of Torys Highball and this collaboration with Uniqlo, visit the official Torys website at Torys Official Site and the Uniqlo UTme! site at UTme! Official Site. Join in the celebration of this iconic brand's legacy while discovering unique personal expressions of style with Torys and Uniqlo.

Conclusion

The 80th anniversary of Torys invites everyone to reconnect with the warmth and positivity that Uncle Torys brings to our lives. Through engaging collaborations like the one with Uniqlo, Torys reinforces its mission to remain a symbol of joy and companionship, celebrating life's simplest pleasures with the inspired creativity of its fans.