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Awai Festa at Shinjuku Southern Terrace: A Celebration of Seasonal Transitions

The bustling heart of Tokyo, Shinjuku, is set to host its inaugural large-scale event, the Awai Festa, taking place at the lushly green Shinjuku Southern Terrace. This urban festival runs from September 13 to 15, 2025, and aims to capture the subtle yet captivating transition between summer and autumn.

Concept and Atmosphere

Embodying the concept of 'the subtle boundary of urban life', this festival invites visitors to pause amidst the hectic surroundings, allowing them to experience the beauty of the seasonal change. The meticulously designed space, enriched with vibrant flowers in shades of red and orange, pampas grass, and lanterns, creates a picturesque backdrop reminiscent of an evening festival in the city.

Flower Fishing Experience: A Unique Activity

One of the highlights of the event is the flower fishing experience, where attendees can choose their very own flower from a selection that includes roses, gerberas, anthuriums, and tenfare. This hands-on activity mirrors that of traditional yo-yo fishing, allowing participants to embrace the beauty of autumn through floral selections. Each participant will also receive a message card featuring the flower’s symbolism, creating a memorable keepsake of their visit—an intimate connection to the changing season.

Sipping 'Hiyama' Sake: A Taste of Transition

In addition to the floral activities, the festival introduces an exciting 'Hiyama' sake tasting event, featuring varieties from twelve renowned sake breweries across Japan. Hiyama is a traditional sake, showcasing flavors that deepen as they settle after being bottled in spring. Visitors will have the opportunity to sample this special sake, which embodies the essence of late summer with its smooth and complex taste. Furthermore, there will be a refreshing twist with the introduction of 'soda cuts', a novel way to enjoy the sake, enhancing its flavor while providing a light and pleasant experience ideal for the lingering warmth of early autumn evenings.

A Marketplace of Delights

The festival will also host an impressive marketplace, gathering around 30 stalls featuring local delicacies and crafts. Attendees can look forward to autumn specialties, from sweet potatoes to fragrant mushrooms, along with traditional Japanese sweets like salted rice cakes and Mitarashi dango. Not just food, the market will also showcase artisanal products such as natural honey, herbal teas, decaf coffee, and an array of seasonal craft goods, including pearl accessories and aromatic candles.

This vibrant fusion of food and crafts promises to engage all senses, allowing guests to immerse themselves in a world where summer's warmth meets autumn's embrace right in the heart of Tokyo.

Event Details

• - Event Name: Shinjuku Southern Terrace Awai Festa
• - Location: Shinjuku Southern Terrace, 2-2 Yoyogi, Shibuya City, Tokyo
• - Dates: September 13 to 15, 2025 (In case of rain, the event will proceed; however, it might be canceled in extreme weather)
• - Event Hours: 12:00 PM to 7:00 PM each day
• - Organizer: Odakyu Real Estate Co., Ltd.

Additional Information

For those interested in attending, participation requires presenting receipts totaling 1,000 yen or more from designated stores within Shinjuku Southern Terrace. Only 200 participants will be accepted per day on a first-come, first-served basis, ensuring an intimate experience.

For inquiries related to the event, feel free to contact the Awai Festa PR office at +81 70-5261-2433 or email at [email protected] during business hours from 10 AM to 7 PM.

The Shinjuku Southern Terrace Awai Festa is not just an event; it’s an experience to relish the fleeting beauty of seasonal transitions, and we warmly invite everyone to partake in this enchanting three-day celebration!