Parker Hathcock Joins EMA as Research Director for IT Service Operations

Parker Hathcock Joins EMA as Research Director for IT Services

Enterprise Management Associates (EMA), a prominent firm specializing in IT and data management research, has made a significant addition to its team. Parker Hathcock, a seasoned professional with extensive experience in product marketing and analyst engagement, has been appointed as the Research Director responsible for IT Service/Operations (ServiceOps). This strategic hiring reflects EMA's commitment to enhance its offerings in the rapidly evolving field of technology services.

A Unique Perspective

Parker brings to EMA a wealth of knowledge and expertise, cultivated over decades in the technology sector. His career has been marked by a series of influential roles at various leading technology firms, such as Dynatrace and Redwood Software. This unique background positions him well to understand the intricate dynamics between IT service management (ITSM), IT operations management (ITOM), and enterprise service management (ESM). Parker's insights are not just theoretical; they stem from years of direct experience in the field, which he now aims to leverage to benefit EMA’s clients.

EMA's President and COO, Dan Twing, expressed optimism about Parker's appointment. "Parker's background in both delivering and applying analyst insights ensures our clients get not only trusted analysis but also practical guidance they can execute immediately," he remarked. This aligns with EMA's mission of delivering actionable research that supports clients in achieving strategic and operational success.

Focus Area: Aligning Technology with Business Goals

In his new role, Parker will focus on integrating various aspects of IT service and operations—covering vital areas such as business service management (BSM) and AIOps. His approach will help organizations align their business objectives more effectively with their technological strategies. This alignment is crucial in today’s competitive environment, where the ability to adapt to changing technological landscapes is key for business sustainability and growth.

Parker believes that this is an exciting time to be part of the technology sector. He stated, "As business technology evolves at a rapid pace, we have a tremendous opportunity to help clients simplify, unify, and strengthen their IT services and tools." His goal is to empower organizations by providing them with the necessary tools and insights to navigate the complexities of modern IT environments.

Career Highlights

Before his tenure at EMA, Parker held pivotal roles that involved leading teams focused on essential areas like enterprise information management, process automation, and digital accessibility. His comprehensive understanding of these domains equips him to deliver valuable insights to both clients and stakeholders.

Additionally, Parker's experience working alongside various analyst firms has given him a unique client-side perspective. This perspective is critical as it allows him to appreciate how organizations utilize analyst research in their technology investment decisions and during the deployment of intricate solutions.

For media inquiries or to learn more about how Parker plans to influence EMA's research directions, interested parties can reach out to the EMA business development team. Parker's comprehensive biography and insights into his vision with EMA can be accessed on their official website.

Conclusion

Parker Hathcock’s appointment as Research Director at EMA marks a new chapter for the firm in its quest to provide broader and more insightful research within the IT services space. As technology continues to advance, having a leader with both operational experience and strategic foresight is undeniably an asset for EMA and its clients. With his expertise, EMA is well-positioned to guide enterprises through the complexities of IT service management and operations, ensuring that they remain competitive in the digital age.