PetLab Co. Partners with NetSuite to Revolutionize Pet Health Industry

In a bold move that could set new standards in the pet wellness industry, PetLab Co. has announced its collaboration with Oracle NetSuite. This partnership aims at enhancing the brand's capabilities to deliver breakthrough health solutions for pets through a comprehensive and efficient operational framework. PetLab Co., founded in London in 2018, has quickly risen to prominence in the pet supplement market by focusing on science-backed, premium products.

Founded by Chris Masanto, who was motivated by his own experiences assisting his dog through health challenges, PetLab Co. has made significant strides in the industry. The brand's commitment to quality is evident in its range of supplements designed to target specific health issues in pets. With an ambitious mission to become the world's most trusted partner in pet health, the company has faced escalating demands as it expanded its operations into the United States, Canada, and the UK.

To sustain its rapid growth and navigate the complexities of operating in multiple countries, PetLab Co. recognized the need for a robust enterprise resource planning (ERP) solution. Thus, in 2021, it turned to Oracle NetSuite, which has now positioned the company as a leader in the sector with an impressive revenue exceeding $200 million annually. The implementation of NetSuite allowed PetLab Co. to automate various financial processes, streamline inventory management, and make data-driven decisions—all vital components to scaling their operations effectively.

According to Tony Morreale, Chief Financial Officer of PetLab Co.,