Nishijima Hidetoshi and Ayase Haruka Unveil SK-II LXP New Campaign

Unveiling the New Era of SK-II: Nishijima Hidetoshi and Ayase Haruka Join Forces

On September 8, 2026, a special event took place at WITH HARAJUKU HALL to announce the latest campaign for SK-II's prestigious skincare line, "SK-II LXP Kintsugi." The star-studded event highlighted the collaboration between actor Nishijima Hidetoshi, who has recently been appointed the new ambassador of the line, and long-time SK-II ambassador, Haruka Ayase. The event served as the perfect platform to unveil the campaign video and share personal stories that reflect their philosophies on beauty and time.

Celebrating the New Partnership

Nishijima Hidetoshi's debut as an ambassador instills excitement within the skincare community, especially given his previous experience in high-profile dramas alongside Ayase. Reflecting on their relationship, Ayase remarked, "Since working together on a period drama, I view him as a big brother—an intelligent and reliable presence.'' This comment sparked laughter among attendees as she recounted seeing Nishijima frequently indulging in sweets during shoots.

During the talk session, Nishijima admitted he never expected to be featured in a skincare campaign. "Standing beside Ayase in this context feels surreal. However, after learning more about the philosophy of SK-II LXP Kintsugi and its commitment to innovation, I find that it resonates with my approach to acting—constantly challenging myself while staying true to my craft. I feel honored to be part of this" he expressed.

Ayase, on the other hand, shared her longstanding affection for the Kintsugi line. "I have loved and used it since its inception. Friends often ask me about it, showing its growing popularity," she passionately stated.

Kintsugi Philosophy and Personal Journeys

Ayase's love for Kintsugi extends beyond skincare; she embodies its essence in her life. "I resonate deeply with the idea of restoring broken items and giving them new value, allowing them to be cherished anew," she explained as she presented a personally repaired dish that she brought to the event. Embellished with mild gold repairs, Ayase lightheartedly admitted to feeling embarrassed by its simplicity. Nishijima quickly complemented her gentle spirit, acknowledging her thoughtfulness by not bringing a larger piece.

On the philosophy of creating value from what was once broken, Nishijima shared his reflection on aging as an actor. "I have taken my time to grow and learn, each experience adding to my journey. The views I have gained through these years enrich me and expand my artistic choices. Daily self-care, including my skincare regimen, plays a crucial role in maintaining my physical and mental well-being,” he elaborated.

Their heartfelt exchanges captured the audience's admiration as they empathized with each other through anecdotes of past collaborations. Ayase fondly described Nishijima as a diligent craftsman in his profession, noting his impressive balance of seriousness and newfound freedom.

A Hopeful Message to the Audience

In closing, Nishijima expressed his aspirations as a new ambassador. "I hope even those who have not been inclined toward skincare will adopt it gradually, allowing time to become their ally and enriching their lives more profoundly," he said. Ayase echoed this sentiment, encouraging attendees to experience the enhanced Kintsugi series now powered by Nishijima's involvement.

The event was not just a launch but a heartfelt call to embrace one’s beauty journey with care and awareness. As they stepped off the stage, the commitment of Nishijima and Ayase to their crafts and to the values of SK-II LXP Kintsugi promised a brighter future for both the brand and its global audience.

Event Highlights