Unveiling SHIRO's Limited Edition Black Cherry Fragrance for 2023

Discover the Limited Edition Black Cherry Fragrance from SHIRO

SHIRO, a brand synonymous with elegance and natural beauty, has made a triumphant return with its limited edition Black Cherry fragrance. This exquisite perfume encapsulates the essence of ripe fruits, delivering a scent that nourishes the senses and elevates everyday moments into something special. Perfect for those who want to embrace a more sophisticated version of themselves, the Black Cherry fragrance invites wearers to experience and express their inner charm.

The Scent Profile

The Black Cherry fragrance is a delightful fusion of juicy sweetness and floral elegance. It starts with vibrant top notes of berries, including cassis, peach, and strawberry, which invigorate the spirit. As the scent develops, a luxurious heart reveals soft hints of rose and jasmine, creating a balanced floral essence that’s both fresh and inviting. The fragrance concludes with a gentle whisper of musk, leaving a warm, lasting impression that’s both sweet and comforting.

For 2023, the fragrance lineup expands with not only the classic Black Cherry Eau de Parfum but also new additions like the moisturizing Hand Serum and the versatile Hair Balm. Each product offers a different experience, yet they all encapsulate the enchanting scent of Black Cherry.

New Additions to the Collection

- Black Cherry Eau de Parfum (40mL): Priced at 4,180 yen (tax included), this perfume allows one to fully enjoy the rich Black Cherry scent. Ideal for special outings or when you want to feel extra chic, a single spritz can transform any day into a delightful occasion. The scent evolves with your body chemistry, encouraging personalization based on your mood or setting.

- How to Use: Hold 15cm from your skin and spray a suitable amount.
- Longevity: The fragrance lasts approximately 5-6 hours.

- Black Cherry Hand Serum (55g): A must-have for hydration, this hand serum combines jojoba oil, kombu extract, and Ghanaian shea butter to deeply moisturize and protect dry hands. Its lightweight texture ensures it absorbs quickly, making it perfect for on-the-go use and ideal for maintaining soft skin, especially after handling household chores or frequent handwashing.

- How to Use: Apply a suitable amount onto dry areas like hands and massage in.

- Black Cherry Hair Balm (40g): This hydrating balm also features Ghanaian shea butter, promising shiny, well-managed hair. It transforms from a soft balm into a silky oil upon application, creating a stunning, glossy look. This product serves multiple functions — from styling to pre-sleep treatment — and even offers hydration for other dry areas like elbows, maximizing utility with each use.

- How to Use: Take a small amount, warm between palms, and apply.

Celebrate Every Day with Black Cherry

The duality of charm and sophistication embodied in the Black Cherry fragrance makes it suitable for daily wear and special events alike. Whether preparing for a casual outing or a formal gathering, wearing Black Cherry can help you embody your ideal self, enriching everyday life with elegance and delight.

Release Schedule

- August 12, 2025 (Tuesday): Start of SHIRO Membership Program “FAST RESERVE (Early Product Reservation)”.
- August 21, 2025 (Thursday): Launch of Black Cherry fragrance available at the SHIRO online store (10:00 AM) and SHIRO retail locations.

About SHIRO

Founded on the principle of creating products that their team personally desires, SHIRO has grown into a reputable cosmetic brand rooted in ethical values. They prioritize using natural ingredients sourced from both domestic and international markets to enhance the effectiveness of their skincare, makeup, and fragrance collections.

With retail outlets across Japan and global locations including London, Taiwan, and South Korea, SHIRO continues to expand its reach. The brand is dedicated to sustainability and community engagement as seen in initiatives like the “Minna no Sunagawa Project” aimed at boosting the local economy in their home prefecture of Hokkaido.

As part of their 15th-anniversary celebrations in 2024, SHIRO introduced ambitious sustainability goals, including a zero-waste initiative and the “SHIRO Reuse Project” to promote responsible consumption. Impeccably stylish and ethically minded, SHIRO's products reflect a commitment to beauty and sustainability that resonates with conscious consumers.