#Japan #Tokyo #KOKE #AND #Moss Art

KOKE: A Game-Changer in Indoor Decor

The innovative interior art brand, KOKE, launched by the company AND, is set to capture hearts once again with its third project. Officially launching on August 14, 2026, at noon, this new line of moss-inspired décor promises to blend seamlessly into everyday life by introducing the beauty of nature into homes without the burdens of maintenance.

A Review of Past Successes

KOKE made its first debut on the crowdfunding platform Makuake in June 2024 and achieved its funding goal within just 30 minutes. Attendance and interest peaked as it hit the overall ranking number two on Makuake, accumulating over 1,000 followers. The rapid success continued with the second project in March 2025, reaching its target within a mere five minutes. Now, the freshly launched third edition promises to combine the unique expressions of genuine moss with a newly designed FRAME to foster a new level of personalization and creativity.

New Design Philosophy

This new series from KOKE, which prioritizes a rich and natural aesthetic, invites consumers to experience creativity in their own space with the theme, “More freedom, bring nature into your life.” The all-new, lightweight FRAME has been carefully crafted for easy use, allowing users to not just display a single piece but to create stunning arrangements by reorienting them or playing with negative space. Its snug design fits beautifully against walls, eliminating unsightly gaps.

A Solution for City Living

Many potential plant owners face challenges in cultivating natural elements in their homes due to various factors—be it a hectic lifestyle, travel, or simply lacking space. KOKE aims to bridge this gap by offering a no-fuss solution made from specially processed, real moss that necessitates no watering or pruning. Be it at home, in an office, a hotel, or a store, with KOKE, individuals can effortlessly bring nature closer to their environment.

A Palette of Natural Beauty

One of the standout features of KOKE is the diverse range of 12 to 15 types of natural moss used to craft each art piece. Each type of moss brings unique colors, leaf shapes, textures, and dimensions to the table. Notably, some of the moss types used are rare and hard to source even within Japan. They rely on specialized procurement routes to ensure each piece is truly one-of-a-kind.

Introducing KOKE TILE Series

The latest edition comes with a completely redesigned FRAME. Departing from traditional wooden frames, the new FRAME is made from lightweight paper materials, reinforced with sturdy internal cores to balance both weight and durability. Showcased at the renowned Maison et Objet in Paris, this FRAME allows users to curate their space with ease, whether through single placements or elaborate arrangements using multiple pieces.

Customizable Design Experience

The third installment of KOKE does not just encourage decoration but also supports spatial design creativity. Users can enjoy a hands-on experience by playing with the placement and purpose of the KOKE tiles: a single piece can be displayed alone, or multiple can be grouped together, allowing for individual creativity.

Advanced Options for Every Space

With offerings suitable for various settings—from a cozy desk corner to spacious living areas, offices, stores, and hotels—KOKE emphasizes a layout that aligns with personal style and architectural elements, prioritizing freedom in how the pieces are arranged.

Anticipated Availability on Makuake

Starting August 14, 2026, KOKE will be available for early birds on Makuake with exclusive offers, including discounts of up to 28% for early supporters. You can visit their project page at Makuake.com for more details.

A Shift in Living with Nature

KOKE envisions a life where the love for plants does not equate to the responsibility of nurturing them daily. With their art, they hope to broaden the options for those who cherish nature yet struggle with the demands that come with live plant ownership. KOKE stands to redefine the relationship between humans and nature, showcasing a future where appreciation for the environment is both accessible and elegant.

About AND Co.

Based in Nerima, Tokyo, AND Co. strives to infuse new value into living spaces through floral and greenery-focused decor, product development, gifting solutions, and educational endeavors. Founder Maki Ogura leads the innovative team dedicated to enhancing lives through nature-inspired design.